Branding and Apparel Specialist

At Honda we embrace inclusion in our various policies, so whilst our contracts state that the hours are as required to fulfil the role with a minimum of 35 hours per week, we offer flexibility for when you work. The regular office hours are 08:00 – 16:00 Monday to Thursday with a half hour lunch break & 08:00 – 13:00 on a Friday.

However, we offer flexibility of when you work with our daily flex-time start of between 07:00 and 11:00 providing that there is no business requirement.

Whilst there is no contractual right to work from home, the flexibility we offer is that you can request to work from home 2 days per week, again providing there is no business requirement to attend the office.

Reporting to the Head of Network Development and Branding, this role is responsible for the planning, coordination and continuous development of Honda’s European apparel and branded products activities. The position leads the annual apparel line‑up process, working closely with European branches and the apparel supplier to define, implement and monitor a product range that supports Honda’s commercial and brand objectives.

The role holder is responsible for coordinating market requirements, forecasting activities and sales analysis to ensure the apparel proposition remains relevant, commercially successful and aligned with customer needs. The position also supports the implementation of dealer merchandising standards and contributes to the evolution of Honda’s brand presentation across the European dealer network.

The objective is to maximise market participation, apparel sales and brand consistency across Europe, while ensuring Honda’s apparel and merchandising activities enhance the customer experience and strengthen the appeal of the Honda brand.

• Lead the annual apparel line‑up planning process with the apparel suppliers and in collaboration with European branches.
• Gather market requirements, customer feedback and branch input to identify opportunities for product range improvement.
• Develop proposals for new products, product revisions and range rationalisation.
• Ensure apparel collections reflect Honda brand values, customer expectations and market opportunities.

• Coordinate forecasting activities across European markets to support product planning, inventory decisions and launch preparation.
• Consolidate market requirements and provide recommendations based on demand, trends and sales performance.
• Support the launch of new apparel collections and seasonal updates across the region.

• Monitor apparel sales performance across European markets and identify opportunities for growth.
• Analyse sales trends, product performance and market participation rates.
• Produce regular reports and recommendations to improve sales results and product mix effectiveness.
• Support the definition and tracking of apparel‑related KPIs.

• Manage day‑to‑day coordination with the apparel supplier, supporting product development timings, launch plans and issue resolution.
• Track supplier deliverables and ensure activities align with Honda quality, branding and commercial requirements.
• Support commercial discussions and budget tracking where required, within the limited financial responsibility of the role.

• Develop and maintain merchandising guidance to support effective apparel presentation within dealerships.
• Promote consistent implementation of merchandising standards across European markets.
• Guide the promotion through digital and physical assets and channels in collaboration with Marketing Division.
• Support dealer initiatives that improve product visibility, customer engagement and adoption of merchandising standards.
• Contribute to the development of in‑store branding and customer‑facing promotional materials.

• Support the development of Honda’s brand presentation across physical and digital customer touchpoints, with the branding scope expected to grow over time.
• Contribute to brand activation activities, events and promotional initiatives where…