Crm marketing manager

Описание:

Zinc provides a platform that offers a fresh perspective on data ownership in the hiring process.

• Build and maintain nurture segmentation, workflows, and automations
• Keep lists clean, contacts healthy, and documentation sound
• Design and set up one-off and automated emails using custom HTML templates
• Collaborate with marketers, account managers, and service specialists on the strategic direction of scalable lifecycle campaigns
• Write, build, deploy, and refine lifecycle email programmes
• Manage the operational side of one-off email communications for product or legal updates
• Define, track, and report on KPIs including open rates, click-to-open rates, conversion to MQL, stage progression, and unsubscribe rates
• Establish A/B testing as a standard practice for subject lines, content, send cadence, and CTAs
• Analyze data to provide clear recommendations and advocate for changes

• Experience using Hub Spot as a CRM
• Proven experience building programmes from scratch in a CRM, lifecycle, or retention marketing role within B2B SaaS
• Strong copywriting skills
• Working knowledge of email deliverability, including authentication, sender reputation, and list hygiene
• Nice to have:
  Portfolio of email work that drove measurable performance, interest in AI evolution in marketing.

• 24 Days holiday plus Bank Holidays and birthday off
• £1200 Annual benefits allowance
• Early finish Fridays at 16:00
• Yearly company retreat abroad
• 30 Days to work from anywhere
• Enhanced maternity, paternity, and adoption leave
• Statutory pension with NEST
• Zinc shares issued through the EMI Scheme
• Unlimited access to More Happi coaching
• Company socials, quarterly team socials, and free Monday lunches
• Nursery workplace benefit scheme
• Option to lease an electric car.