Campaign Operations Program Manager New Work From Home

We are seeking a Campaign Operations Program Manager to lead a centralized campaign operations function for the business,coordinating and prioritizing campaign requests and overseeing workload allocation for a Senior Campaign Operations Specialist to ensure the successful execution of high-impact, multi-channel campaigns that drive measurable business results.

Sitting within the Digital Marketing team and the broader Brand & Content organization, this roleoperatesat the intersection of strategy and execution—ensuring campaigns are thoughtfully planned, efficiently executed, and effectively measured.

This isa global role,requiring close partnership with regional stakeholders to drive campaign consistency, scalability, and local relevance across markets.

The ideal candidate combines deepexpertisein marketing automation—particularly Salesforce Account Engagement (Pardot)—with strongoperationalleadership and program management skills. They willbe responsible for scaling operational processes,optimizing campaign performance, and supporting the broader marketing and sales organization.

This is a senior, hands-on role that extends beyond campaign execution; it requires the ability to design and troubleshoot complex automation logic,establish best practices, and define the operational standards, priorities, and workflows that support scalable and consistent campaign execution.

Success in Convera'sfast-paced, high-volume environment requires exceptional attention to detail, proactive stakeholder management, and the ability to flawlessly manage multiple concurrent initiatives. The role demands deepexpertisein B2B marketing operations, including campaign strategy and frameworks, lead management, and marketing automation, with particular emphasis on Salesforce Account Engagement (Pardot) and Salesforce CRM.

• Partner with Brand & Content, Product Marketing, and Sales teams to translate businessobjectivesinto integrated campaign strategies.
• Oversee campaign intake, prioritization, and planning, including audience segmentation, nurture strategy, and execution across Pardot and other marketing automation platforms.
• Ensure flawless campaign delivery, including campaign design and setup, Pardot form build, email journey orchestration, lead routing, QA, and post-launch monitoring.
• Develop and maintain standardized campaign frameworks, processes, and playbooks to improve operational efficiency, scalability, and campaign effectiveness.

• Overseethe campaign operations function and provide day-to-day guidance andsupportto the Senior Campaign Operations Specialist.
• Prioritize campaign requests and allocate workload to ensure timely delivery.
• Act as a player-coach—providing strategic direction while staying hands-on to support the function, foster shared ownership, and lead by example.
• Establish and reinforce best practices, operational rigor, and accountability across campaign operations.
• Foster a culture of accountability, continuous learning , knowledge sharing, and operational excellence.

• Own end-to-end campaign operations processes,identifying opportunities to streamline workflows, improve efficiency, andeliminatebottlenecks.
• Serve as the subject matter expert on marketing automation best practices, including lead scoring, segmentation, nurture programs, and email performance.
• Partner closely with Sales Operations and Revenue Operations to ensure effective lead management, CRM alignment, and reporting accuracy.
• Evaluate, recommend, and implement process improvements, tools, and technology enhancements to improve campaign performance and operational efficiency.
• Ensure marketing data integrity by owning the initial data flow into the Revenue Operations stack and partnering with Revenue Operations to monitor and maintain Pardot–SFDC mapping integration and field mapping, and data quality.

• Define campaign KPIs and success metrics in alignment with marketing and sales goals.
• Partner with Analytics and Revenue Operations teams to deliver campaign performance reporting, attribution analysis, and actionable insights.
• Continuously…