Senior Paid Media Strategist

About Northern

Headquartered in London, Ontario, Canada, Northern is an integrated digital solutions agency specializing in helping leading commercial and public service brands navigate digital change. By leveraging our expertise and deep understanding of our clients’ businesses, we collaborate to design, create, and enable tailored digital experiences that drive growth.

Northern is positioned as a leader in the performance advertising industry as a Meta and Google Premier Partner —awarded to only 3% of agency partners in Canada. Our campaigns with leading brands in North America have been recognized as best in class through the Google Premier Partner Awards, Search Engine Land Awards, and the Canadian Search Awards.

Since our founding in 2015, Northern has grown into a team of 200+ digital experts, receiving multiple recognitions in employee engagement from Great Place to Work® Canada, including Best Workplaces™ for Inclusion, Women, Mental Health, Hybrid Work, and more.

Now accepting applications until August 21st, 2026.

Northern is growing, and we are looking for experienced Senior Paid Media Strategists to join our future talent community for an anticipated busy season in Q3/Q4. In this pivotal role, you will take complete ownership of strategy and end-to-end execution for our key client accounts. We want a data-driven leader who can build high-performing, cross-channel paid advertising campaigns that deliver measurable business results.

As a senior member of the team, you will pair deep technical expertise with strategic vision. You will naturally lead every stage of the campaign lifecycle, from initial research and media planning to hands‑on implementation, proactive optimization, and insightful reporting.

* Our Connected Workplace Program allows you to work remotely, in a hybrid model, or fully in-office. Preference is given to Ontario-based employees due to the requirement for occasional in-person client and team meetings.

In exchange for your talent and expertise, Northern is committed to providing:

• Robust Benefits plan, including a Health Spending Account
• Wellness Program & Life Works EAP
• Fitness Reimbursement Program
• Vet Care Program
• RRSP Matching
• Profit-Sharing Performance Bonuses
• Endless Professional Growth Opportunities
• Delicious Meals & Company Social Events
• Free Onsite Parking
• Referral Bonus Program
• Flexible work environment - so you can work where & when you work best
• Allowance to help set up home office

Just to name a few!...

• Lead paid media strategy and execution across platforms like Google, Meta, Tik Tok, Pinterest, Snap, and Linked In - owning campaign planning, setup, optimization, and reporting
• Develop data‑driven campaigns that align with client goals and KPIs, using research, audience targeting, and performance insights to drive measurable results
• Monitor and manage campaign performance, making strategic optimizations, troubleshooting issues, and proactively identifying opportunities for improvement
• Create and present detailed reports and performance insights, clearly communicating results, trends, and actionable recommendations to clients and internal stakeholders
• Act as a trusted client partner, participating in calls, providing strategic direction, and ensuring alignment between campaign execution and business goals
• Oversee campaign quality and performance, reviewing and optimizing ad copy, landing pages, creative assets, and campaign structures in collaboration with cross‑functional teams
• Own media pacing and budget management, ensuring campaigns stay on track and aligned with planned spend and performance expectations
• Stay current on digital marketing trends and platform updates, sharing insights with the team and applying new tactics to push performance
• Mentor and support junior team members, reviewing work, providing feedback, and sharing best practices to strengthen department expertise
• Support business growth efforts, contributing to audits, proposals, and identifying opportunities for platform expansion or campaign scale within existing accounts
• Provides feedback,…