Digital Communications Lead

Join our team and see how Co-op does business differently!

At Gardenland Co‑op, you’re part of a community‑driven cooperative rooted in the Pembina Valley—where success is shared with the very people who call this place home. Powered by local ownership, local decision‑making, and local impact, your work here goes beyond a job. It’s a career with purpose, and a place to truly belong.

We are expanding our Marketing Department and are excited to introduce a new role. This opportunity is ideal for a self‑motivated individual who thrives in a fast‑paced environment,
brings creativity to their work, and has a strong business mindset.

Position
:
Digital Communications Lead

Work Location
:
Administration Office, 204 Main St, Winkler

On-site. Remote work not available.

Status
:
Full‑Time, Permanent

Shifts
:
Typically, Monday‑Friday 8am‑5pm.

Flexibility to work occasional evenings and weekends required.

Employer‑matched pension plan

Robust health benefits

Employee discounts and rebates

Short‑Term Incentive Plan (annual bonus)

Paid time off

Education assistance program

Ongoing development and training

Employee Assistance Plan (EAP)

Paid sick time

Reporting to the Marketing Manager, the Digital Communications Lead is responsible for developing and executing marketing content that drives customer engagement, increases store traffic, and delivers measurable sales growth across multiple retail categories. This role goes beyond content creation and social media management; it requires a business‑minded marketer who understands customer behavior, retail sales drivers, promotional planning, and the complete marketing function.

The Digital Communications Lead will leverage social media, email marketing, digital advertising, customer loyalty initiatives, and emerging marketing channels to connect with customers and convert engagement into in‑store and/or online purchases. This position combines creativity with analytical thinking, ensuring all marketing efforts contribute to business objectives and return on investment.

This role supports Gardenland Co‑op’s marketing initiatives through compelling content creation, social media management, website maintenance, digital advertising, graphic design, and marketing analytics.

Consistently represent and uphold the Co‑op brand by demonstrating Gardenland Co‑op’s vision, mission, and values in all interactions.

Act as a Co‑op ambassador with a strong understanding of the Cooperative Retailing System and the cooperative business model.

Work in a safe manner; follow safety program.

Develop content and execute integrated marketing strategies that support organizational objectives, increase customer engagement, and drive sales growth across multiple retail categories.

Collaborate with Marketing Manager to identify marketing opportunities, seasonal promotions, and customer engagement strategies.

Translate business goals into actionable marketing campaigns that deliver measurable results.

Develops and foster strong working relationships within the leadership team, and all team members of Gardenland Co‑op.

Develop and manage digital marketing campaigns across social media, email marketing, digital advertising, and emerging marketing channels.

Build customer awareness, engagement, and loyalty through targeted communications and promotional activities.

Create and implement customer retention and loyalty initiatives that encourage repeat business.

Identify opportunities to enhance the customer journey and overall customer experience.

Support promotional planning and campaign execution across all retail categories.

Develop engaging content including written communications, graphics, photography, and video.

Create marketing materials for digital and traditional channels.

Ensure all communications are aligned with brand standards and organizational messaging.

Support storytelling initiatives that highlight products, services, customers, employees, and community involvement.

Maintain and update website content to ensure…