Senior Meta Ads Growth Strategist (Lead Generation | AI-Powered Creative

Our client is looking for a results-driven Senior Meta Ads Growth Strategist (Lead Generation | AI-Powered Creative) to own the complete Facebook and Instagram advertising lifecycle for a portfolio of Australian and international clients. As part of the consulting team, you will be responsible for developing lead generation strategies, creating high-converting campaigns, building landing pages, writing persuasive ad copy, and continuously optimizing performance to maximize return on investment.

This role requires a commercially minded digital marketer with extensive hands-on experience managing every stage of the advertising funnel. The successful candidate will have a proven track record of generating qualified leads, scaling campaigns, and using data-driven insights to deliver measurable business growth across multiple industries.

Monday - Friday, Flexible Hours (8 hours per day/40 work hours per week)

• Own the end-to-end Meta advertising process, from strategy through optimization and reporting
• Plan, build, launch, and scale Facebook and Instagram advertising campaigns focused on lead generation and conversions
• Develop campaign structures, audience targeting, budget allocation, and testing strategies
• Conceptualize and generate high-performing ad creatives utilizing AI tools, collaborating with the dedicated graphic design team, alongside writing compelling copy and messaging
• Create or collaborate on high-performing ad creatives, copy, and messaging
• Build and optimize landing pages that improve conversion rates
• Monitor campaign performance, analyze data
• Produce detailed performance reports and provide strategic recommendations for growth

• 7+ years (preferably 10+ years) of hands-on Meta advertising experience. Must possess CMO-level strategic expertise strictly focused on Meta Ads (not Google Ads) with a portfolio of proven, high-impact results
• Highly Autonomous Self-starter:
  This is a senior-level role that requires zero hand-holding. You must have a proven track record of proactively identifying business bottlenecks, developing strategic solutions, and executing them to drive measurable business growth
• Full-funnel Mastery:
  Extensive experience managing the entire advertising funnel, including high-level campaign strategy
  , landing page optimization
  , testing
  , scaling, and advanced reporting
• Lead Generation Expertise:
  Demonstrated success building and managing scalable lead generation campaigns across multiple industries
• Creative Direction and Copywriting Excellence:
  Strong conversion-focused copywriting skills, with a focus on leveraging AI to conceptualize, direct, or generate high-performing ad creatives rather than manual design
• AI Exposure & Tools:
  Demonstrated experience utilizing AI tools for creative asset generation, ideation, and campaign workflow optimization
• Deeply Analytical:
  Highly proficient in using data and metrics to continuously iterate on strategies, optimize campaigns, and improve overall ROI and performance
• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.