Category Manager

Our Purpose at The Little Potato Company is to “Feed the World, better.”

Because we believe everyone, everywhere, deserves to eat good, healthy food. And it all starts with our little Creamer Potatoes - one of the most economical, energy efficient, and highly nutritious food crops available.

The Little Potato Company (LPC) is an innovative, fast-growing company in a unique niche market with a dynamic team that embraces diversity and unique differences.

Come join our rapidly expanding company and help us transform the entire potato industry - one little Creamer at a time!

Are you energized by turning complex retail and shopper data into clear, actionable strategies that drive growth? Join our team as a Category Manager
, where you will uncover opportunities across categories, customers, and competitors to strengthen our position in North America.

In this role, you will translate data into commercially relevant insights that support Sales and Marketing in achieving volume, revenue, and profitability objectives. You’ll partner closely with regional Sales leaders, contribute to impactful retailer-facing presentations, and collaborate with Marketing to ensure a unified, insight-driven approach to brand and category growth.

Our company has two facilities one in Nisku, AB, Canada and one in Deforest, WI USA. We operate on a standard Monday to Friday work week. This position is open to remote work.

We welcome applications from candidates located anywhere in Canada and the United States.

for this position include (but not limited to):

• Utilize syndicated, POS, retailer, and internal data sources to examine patterns in sales, consumption, pricing, promotions, product assortment, merchandising, and shopper behavior.
• Build data-driven category narratives that clearly articulate category growth drivers, whitespace opportunities, and the role of The Little Potato Company brand and products in driving category growth.
• Build retailer-ready selling stories using customer-team frameworks and customize category stories for individual retailers by incorporating retailer-specific POS, loyalty, and proprietary datasets.
• Integrate and compare datasets across multiple retailers to identify cross-retailer patterns, inconsistencies, and scalable growth opportunities.
• Conduct ongoing competitive analysis, including tracking competitor pricing, promotional activity, assortment, merchandising, and product launches.
• Develop and deliver category scorecards and dashboards that support sales planning, customer discussions, and strategic decision-making.
• Ensure all category reporting tools are accurate, consistently structured, and refreshed on a defined cadence.

• Analyze pricing and promotional activity by retailers to identify recommendations that balance volume growth and profitability.
• Measure the sales and margin impact of promotional tactics, including temporary price reductions, feature and display, and multi-buy offers.
• Evaluate the effectiveness of retail activations such as merchandising programs, retailer marketing initiatives, and geo-targeted activity.
• Partner with the Shopper Marketing Manager to conduct post-activation performance and ROI analyses, identifying learnings to optimize future retail and shopper marketing investments.

• A minimum of 5+ years of progressive experience in n category management, category insights, commercial insights, shopper insights, or related analytics roles within CPG.
• Bachelor’s degree in marketing, Business, Analytics, Economics, or a related discipline with a strong emphasis on research and analysis.
• Proven, hands-on experience working with retail syndicated and POS data platforms specifically NielsenIQ (Discover/Connect/Answers), Circana (Unify/Liquid Data), Numerator Insights, or other retailer POS and loyalty data platforms.
• Exhibited proficiency in utilizing retailer platforms including Walmart Luminate / Retail Link, Sobeys IRIS, Loblaws LDIA / Empower / Portal, Costco IRI, Whole Foods/UNFI, dunnhumby, among other analytic tools.
• Familiar with category management frameworks: 4
  
  Ps, Good-Better-Best,…