Senior Manager, Global Campaigns

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Global Campaigns based in Canada.

This role offers the opportunity to lead the development of a world-class global campaigns function within a fast-growing technology environment.

The Senior Manager, Global Campaigns will own integrated, full-funnel campaigns that connect marketing strategy with measurable business outcomes.

You will shape campaign narratives, optimize performance, and orchestrate cross-functional teams across global markets.

The position combines strategic thinking with hands-on execution, requiring someone who can build processes, experiment with new approaches, and drive growth.

You will play a key role in advancing AI-powered marketing workflows, using automation and data-driven insights to improve campaign effectiveness.

This is an ideal opportunity for a growth-minded marketing leader who thrives in build-mode environments and enjoys creating scalable campaign strategies.

• Lead flagship, pillar-level campaigns from strategy and positioning through execution, optimization, and retrospective analysis.
• Develop competitive positioning, messaging frameworks, and campaign narratives that clearly differentiate solutions in the market.
• Define campaign structures, content strategies, and channel approaches that align top-level messaging with execution across marketing channels.
• Own campaign landing page strategy and collaborate with digital teams to optimize campaign experiences.
• Design and evolve webinar, nurture, and multi-quarter engagement programs that extend campaign impact beyond initial launches.
• Establish testing strategies, develop hypotheses, run experiments, and use performance data to continuously improve campaign outcomes.
• Monitor campaign KPIs, lead optimization reviews, identify opportunities, and recommend strategic adjustments.
• Translate campaign performance data into clear business insights for leadership teams, connecting activities to pipeline contribution, conversions, revenue impact, and awareness.
• Create global campaign playbooks that enable regional marketing teams to successfully localize and activate initiatives.
• Coordinate campaign kickoffs, reviews, and stakeholder alignment across marketing functions.
• Partner with regional teams to balance global consistency with local market relevance.
• Explore and implement AI-powered workflows to improve campaign production, reporting, coordination, and operational efficiency.
• Identify opportunities for automation and help maintain marketing systems and AI-enabled processes.

• 7-10 years of experience in integrated campaign management, demand generation, growth marketing, or related fields.
• Proven experience owning multi-channel campaigns end-to-end, from strategy and briefing through launch, optimization, and reporting.
• Strong understanding of full-funnel marketing strategies, including awareness, engagement, pipeline generation, and conversion.
• Ability to develop compelling positioning and messaging by combining market, customer, product, and competitive insights.
• Growth marketing mindset with experience using data, experimentation, and testing to drive decisions.
• Strong media and channel knowledge with the ability to collaborate effectively with specialist teams.
• Experience working in ambiguous, fast-changing environments and building scalable processes from the ground up.
• Familiarity with marketing automation platforms, CRM systems such as Salesforce, and project management tools such as Click Up, Asana, or Jira.
• Genuine interest in AI and automation, with curiosity about improving workflows through emerging technologies.
• Experience with account-based marketing (ABM) strategies, including account selection, targeting, and cross-channel execution, is an asset.
• Experience collaborating with regional or field marketing teams across multiple markets.
• Background in enterprise software, infrastructure, or technical industries is considered an advantage.
• Strong communication, organizational, and stakeholder management skills.
• Ability to provide strategic direction while remaining hands-on and execution-focused.

• Competitive salary and benefits package.
• Remote work flexibility.
• Opportunity to contribute to a global technology organization with meaningful industry impact.
• Collaborative and inclusive team culture focused on innovation and shared success.
• Career development opportunities within a leading software environment.
• Access to initiatives supporting colleague well-being, inclusion, and belonging.
• Opportunity to work on solutions that contribute to more sustainable, connected, and resilient infrastructure worldwide.
• Exposure to emerging AI-powered marketing technologies and innovative workflows.
• Minimal travel requirements, approximately 1-2 times per year.