Campaign Manager Lifecycle Marketing

placeEC2M 4YJ
London  21.05.2026 business Team Viewer GmbH

Team Viewer provides a leading Digital Workplace platform that connects people with technology - enabling, improving and automating digital processes to make work work better. Our software solutions harness the power of AI and shape the future of digitalization.

We believe that our diverse teams and strong company culture are key to the success of our products and technologies, that hundreds of millions of users around the world and around 645,000 customers across all industries rely on. With more than 1,900 employees worldwide, we celebrate the unique perspectives and talents that each individual brings to the table and foster a dynamic work environment where new ideas thrive.

Are you ready to join our team and make an impact?

As a Campaign Manager Lifecycle Marketing, you will play a critical role in strengthening relationships with free users, prospects, and existing customers by developing and executing targeted, data-driven marketing programs across the entire lifecycle.

You will work closely with cross-functional teams, including Global Campaign, Product Marketing, Customer Lifecycle, and Content teams, to drive user adoption, engagement, retention, and expansion.

Your goal is to guide users through every stage of their journey—from first interaction to long-term advocacy—turning them into customers and loyal brand advocates while showcasing Team Viewer’s value.

Develop and implement initiatives to drive user activation, engagement, retention, and freemium-to-paid conversion.

Build and execute lifecycle marketing campaigns and user journey strategies across multiple touchpoints, including email and in-product messaging.

Create and manage end-to-end lifecycle flows, including onboarding, feature adoption, re-engagement, and upsell campaigns.

Analyze and monitor key performance metrics (e.g., conversion rates, usage KPIs, feature adoption, retention, engagement, and NPS) to measure and optimize campaign performance.

Leverage user data and segmentation to design personalized, insight-driven campaigns that improve the overall user experience.

Collaborate with Product Marketing and Sales to ensure users are informed about new features, product updates, and best practices.

Collaborate with Product Marketing and Sales to ensure users are consistently informed about new features, product updates, and best practices.

Partner with Customer Success teams to understand user needs and develop strategies to increase retention and reduce churn.

Bachelor’s degree in Marketing, Business, Communications, or a related field.

3+ years of experience in lifecycle marketing, or a related field.

Strong project management skills and the ability to manage multiple initiatives simultaneously.

Excellent written and verbal communication skills.

Data-driven mindset with experience analyzing customer data and using insights to optimize marketing strategies.

Experience working with CRM systems (e.g., Salesforce, Hub Spot) and marketing automation tools.

Ability to collaborate cross-functionally and influence stakeholders at various levels.

Experience in the SaaS or technology industry is a plus.

Onsite Onboarding in our HQ office for an optimal start

Great compensation and benefits packages including company achievement bonus or sales bonus, company stocks and regular salary reviews

Premiums for the private pension plan (
BAV
) up to the maximum amount are topped up by Team Viewer

Public transport friendly offices

Option to lease an e-bike (Germany only)

Special terms for local gyms

Access to Corporate Benefits platform with many discounts

Regular Team events and company-wide celebrations

Open door policy
, no dress code rules, frequent all Hands and Leadership Lunches

Hybrid and Flexible work time with up to 50% home office

Work From Abroad Program allowing up to 40 days of work outside your contracting country

We celebrate diversity as one of core values, join and drive one of the c-a-r-e initiatives together with us!

Team Viewer is an equal opportunities employer and is committed to building an inclusive culture where…