Paid​/Performance Marketing Manager-Franchisee Acquisition. Remote

PPC | Paid Social | SEO | Lead Generation | £474k Marketing Budget
You're good at performance marketing because you genuinely enjoy doing it.
Maybe you're in an agency managing multiple client accounts and want to focus on one exciting brand. Or perhaps you're in-house and looking for more ownership, autonomy and the opportunity to make a real commercial impact.
You know how to build, optimise and improve Paid Search campaigns that generate quality leads. Now you're looking for somewhere you can take that experience and continue developing your skills.
That's where we come in.
We're  The Travel Franchise  - the UK's leading travel franchise, voted  Best Lifestyle Franchise in the World  two years running. We have a £474k marketing budget, ambitious growth plans and a clear commercial strategy. Now we're looking for a hands-on Paid Search Manager to help us continue building and improving the performance marketing activity that drives our franchise growth.

Note:

You will be driving interest from potential new Franchisees owners, not selling holidays. High value, complex sales funnel.

The Role at a Glance
Paid Search / Performance Marketing Manager
UK-based | Bournemouth Preferred | Remote with Regular In-Person Collaboration
£45,000 - £50,000 DOE + Performance Bonus
Permanent | Full Time
Pedigree:  UK's Leading Travel Franchise | Best Lifestyle Franchise in the World Two Years Running
Marketing Budget:  £474k Annual Marketing Budget
Your Background /

Skills:

PPC, Paid Search, Google Ads, Microsoft Advertising, Paid Social, Meta, SEO, Lead Generation, Hub Spot, Performance Marketing, AI Search
A Year From Now...
You'll know you've had a great year if you've helped us achieve these three outcomes:
Reduced cost-per-acquisition through continuous optimisation, testing and improving campaign performance.
Increased qualified franchise enquiries while maintaining lead quality.
Helped support the growth of our marketing investment by consistently delivering measurable ROI.

The Role
You'll play a key role in delivering and continuously improving the performance marketing activity that drives franchise enquiries for The Travel Franchise.
Working directly with our Co-Founders, you'll receive immediate feedback on lead quality and campaign performance, giving you a genuine understanding of how your work impacts commercial results.
This is a genuinely hands-on role.
We're looking for someone who enjoys personally building, managing and optimising campaigns rather than managing a team or directing agencies. If you love getting into Google Ads, Meta and Hub Spot every day, testing ideas and continually improving performance, you'll feel right 'll have the autonomy to make recommendations, try new ideas and improve campaign performance while remaining closely involved in the day-to-day delivery.
Here's the Experience We're Looking For
Proven PPC experience with at least 4 years' hands-on performance marketing experience, managing and optimising Paid Search campaigns that deliver measurable commercial results.
Hub Spot expertise - ideally 5+ years' hands-on experience using Hub Spot. You're confident managing CRM, campaign reporting, workflows, lead management and marketing automation within the platform.
A genuine CPA improvement story - you've materially reduced cost-per-acquisition before and can explain exactly how you achieved it.
Strong experience across Google Ads and Meta platforms (Google Ads and Meta certifications would be advantageous).
Good understanding of lead generation funnels and multi-stage sales processes.
Confident interpreting campaign data and presenting meaningful insights that support business decisions.
Good SEO fundamentals together with an awareness of how AI Search (ChatGPT, Claude, Perplexity etc.) is changing search behaviour.
A proactive, self-motivated approach. You enjoy taking ownership, solving problems and continually improving performance.
Strong exposure to SEO/organic search preferred
The Rewards For You
You'll join a growing marketing team where you'll have genuine ownership of your campaigns, direct access to decision makers and the opportunity to make a visible impact on business growth.
As the…