Marketing Specialist

Salary Range: $63,119.00 To $72,360.00 Annually

At Williams Engineering Canada, we brighten the lives of people in our community.

Knowing what we do reaches beyond a single project, we believe it's not only our responsibility but our core purpose to engineer cities that are safe, inclusive, and resilient.

We believe in the value of shared knowledge to better consult, create, and encourage diverse perspectives, to provide innovative solutions across the busiest cities and the most remote regions of Western and Northern Canada. We recognize that our people do much more than engineer solutions and solve our clients' greatest challenges; they have the opportunity to impact the communities in which they live, work, and build relationships in.

In order to make a positive impact on our communities, we must start by positively impacting our own people. To us, this means providing fair compensation, training, advancement opportunities, and an open-door team environment.

We’re proud to be certified as a Great Place to Work®, reflecting our commitment to fostering a positive, inclusive, and collaborative workplace. Our team members thrive in an environment that values growth, innovation, and respect. Join us, and experience firsthand what makes our culture truly exceptional!

There are many reasons why remote working helps people have more control over their work and balance their lives, that's why at Williams Engineering, we believe a remote work strategy makes business sense and helps us achieve our purpose of brightening the lives of people in our communities by reducing our carbon footprint.

Providing exceptional customer service to internal clients, support the corporate, and regional offices, as well as our service line groups in fulfilling the WE strategic plan.

• Partner with stakeholders and senior managers to develop marketing strategy or concepts that will meet their specific marketing &/or communication needs while keeping in alignment with the organization’s purpose and values;
• Enhance and expand the organization’s online presence using social media platforms;
• Evaluate and implement new technology, techniques and best practices that will lead to improved results;
• Identify and evaluate industry best practices, emerging trends and future needs;
• Adhere to budget, monitor expenses, conduct proper training, implement timelines, change management and resource management on all marketing initiatives
• Plan and oversee advertising and promotion activities including print, online, electronic, and direct mail;
• Create and maintain written content to be used in traditional and new media platforms.
• Work with project managers to create new project profiles and edit any project profiles that are submitted by the Project Controls group on behalf of our regional offices.
• Interview teammates to develop various pieces of content when necessary.
• Fact check information submitted to Marketing by regional offices for the purposes of promoting the company.
• Maintain, coordinate, and edit various digital marketing tools including: the external and internal company websites and e-newsletters and digital display boards.
• Coordinate photography for marketing purposes.
• Work with service lines, Client Development Managers (CDM’s) and our regional offices to prepare for any trade shows or conferences that the company is taking part in.
• Investigate and coordinate promotional materials, track expenditures, and review effectiveness of different products.
• Help support relationships between the organization’s external suppliers when required including printers and promotional companies.
• Maintain the Marketing and Communications Standards/Guidelines book.
• Support the creation of custom proposals, qualifications packages and presentations to support the organization and its business development efforts.
• Develop various templates for the organization that may be used in the company cloud-based document generation system.
• Write and develop clear, convincing proposal content that is…