Marketing Performance Analyst, Remote

Position: Cohere Marketing Performance Analyst, Remote
Elevate your analytics skills with Cohere as a Senior Marketing Performance Analyst. This remote contract role focuses on enhancing B2B marketing performance analytics to drive strategic insights.

In this role, you will assess and refine metrics across various marketing campaigns while enhancing lead scoring and attribution models. You will work closely with leadership to create interactive dashboards and reports that inform important business decisions. A passion for data-driven strategies and effective communication with stakeholders is essential.

Key Responsibilities:

• Analyze marketing campaign performance across diverse channels

• Collaborate with leadership to set strategic performance objectives

• Compile insights for executive presentations and business reviews

• Enhance lead scoring and attribution reporting accuracy

• Create dashboards for actionable marketing insights

Requirements:

• Bachelor’s or Master’s degree in a technical field

• 5+ years analytics experience in B2B marketing contexts

• Proficiency in SQL and Python, AI tools experience

• Strong presentation skills for executive audiences

• Understanding of PLG and SLG frameworks

Utilize your advanced analytics skills to guide marketing strategies at Cohere, enhancing B2B performance.
#J-18808-Ljbffr