Performance Marketing Manager

What makes the perfect pub? It's great ales, delicious food, a welcoming atmosphere, and the warm welcome from a team that's at the heart of everything we do.
How we say thank you!

The Inn Collection Group is a multi-award-winning pubs with rooms company, proudly located in some of the most outstanding destinations across the North of England and Wales. At ICG, we deliver exceptional hospitality by living and breathing our core values of respect, customer focused, warmth, and honesty, all with the goal of Making People Happy.

• Celebrate your birthday with an extra paid holiday.
• Build your future with training and development
• Enjoy 50% off food at any of our Inns
• Relax with a stay at any of our Inns during January, February, and March for just £1.
• Take advantage of the chance to explore our beautiful locations, with 1/3 off room bookings all year round.
• Experience a spontaneous trip away with £50 on same day bookings
• It's not just for you - your loved ones can enjoy 15% off bed and breakfast too!
• 24/7 confidential support is always there when you need it with our Employee Assistance Programme
• Contribute to a company that gives back through our Give-inn back scheme
• Join an award-winning team recognised as the Best Pub Employer at the Publican Awards.
• Enjoy the convenience of free on-site parking
• Enjoy flexible hybrid working, with three days in the office and the option to work from home.

Rooted in the North, our support hub at Quorum Business Park in Newcastle serves as a central space where all our departments come together to collaborate and innovate. Located in a thriving business community, it reflects our strong connection to the region while providing a modern, dynamic environment to drive our collective success.

The Inn Collection Group is a rapidly expanding, award-winning hospitality business with a growing portfolio of inns across the North of England and Wales. We are seeking a commercially focused Digital and Performance Marketing Manager to accelerate profitable growth and maximise the return from our digital marketing investment.

The role will own performance across the full digital customer funnel, connecting paid, owned and organic channels with customer insight, digital platforms, marketing technology and conversion optimisation. With responsibility for driving direct revenue, improving customer acquisition efficiency and increasing customer lifetime value, the postholder will use data and analytics to translate business objectives into measurable marketing outcomes.

Working collaboratively across Marketing, Revenue, Finance, E-commerce and Operations, the successful candidate will develop and deliver data-led strategies, optimise digital investment and identify new opportunities for growth. They will combine strategic commercial thinking with strong technical and performance expertise, ensuring our digital platforms and marketing activity deliver an exceptional customer experience and sustainable ROI.

• Develop and lead the long-term digital growth and performance marketing strategy, connecting paid, owned and organic channels to drive customer acquisition, direct revenue and profitable growth.
• Lead and manage the performance marketing agency, setting clear objectives and providing strategic direction across all digital channels. Oversee the planning, delivery and optimisation of paid search, paid social, display, programmatic, affiliate, SEO and emerging channel activity to drive customer acquisition, direct revenue and ROI.
• Own the commercial performance of the digital marketing ecosystem, ensuring activity has clear objectives, measurable outcomes and strong ROI accountability.
• Manage multi‑channel digital marketing budgets and investment, optimising spend to improve customer acquisition efficiency, maximise return on advertising spend and achieve agreed revenue targets.
• Own the end‑to‑end digital customer funnel, from awareness and acquisition through to website engagement, booking conversion, retention and customer lifetime value.
• Act as the strategic product owner for the website and wider digital platforms, setting the roadmap and…