Audience Strategy Manager

Company Description

About Us:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified three years in a row

• Only communications company to be ranked in Linked In’s Top 25 Great Places to Work

• 2022 Media Agency of the Year

• 2023 Media Agency of the Year finalist

What we Offer:

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year

• Extended long weekends throughout the year with an additional day off each long weekend

• Wellness & Tech benefits to support what’s most important to you

• Birthday leave

• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance

• Local and Global Mobility within the Publicis Groupe network

Media starts with the audience. Audience Design sits at the intersection of Strategy, Data, and Technology—driving growth through scalable, data-led solutions powered by Lotame and Epsilon Identity across Publicis Groupe.

The Audience Strategy Manager operates at the center of Planning and Activation, partnering closely with media planners, activation specialists (programmatic and social), data and analytic teams, and product/identity experts (Publicis , Lotame, Epsilon). They also collaborate directly with internal agency stakeholders and clients to translate business objectives into actionable audience strategies.

This role leverages data and analytics to identify growth opportunities through net-new audience segments and data-driven tactics aligned to client briefs. Responsibilities include developing and presenting best-in-class audience solutions and ensuring activation and reporting accurately reflect the audience strategy and performance narrative in partnership with activation teams.

The role requires fluency across programmatic and social execution, as well as the ability to translate briefs into strategic audience frameworks. The Audience Strategy Manager acts as a connective layer across strategy, data, and activation teams to drive consistency and impact. The ideal candidate brings a strong foundation in media strategy, activation, or analytics, with expertise in segmentation, research methodologies, and advertising technology.

They are highly analytical, collaborative, and thrive in a fast-paced, transformation-driven environment.

• Support planning teams in developing and presenting data-driven audience strategies, including participation in client recommendations and presentations

• Translate client business objectives into actionable audience strategies, identifying net-new audience opportunities and data-driven tactics to drive performance

• Manage audience creation using audience building platforms (eg Lotame), and push to activation SSPs, DSPs, and social channels – Inclusive of seat set up and technical troubleshooting with tech and engineering teams

• Use research and platform tools (e.g., Vividata, GWI, Lotame) to define, segment, and analyze audiences, surfacing insights to strengthen strategies

• Lead client communication on audience solutions, clearly articulating approach, value, and performance while addressing questions and feedback

• Partner with planning and activation teams (e.g., Precision, Apex) to ensure…