Senior Manager, Demand Generation - Sharegate

Company Description

Workleap is a Montreal-based tech company, founded in 2006. We're builders at heart, we make simple products that actually matter to the people who use them. We have two product lines:
Workleap Agent, our newest solution built to make every manager more effective, and Share Gate, the world's leading solution for Microsoft 365 migration and governance. More than 15,000 companies worldwide trust us to do exactly that. We're intentional about who joins us. If you're the kind of person who gets excited by a hard problem and wants to help shape what comes next, there's a place for you here.

As our Senior Manager, Demand Generation, you'll own the strategy and execution behind how Share Gate acquires new customers. As we continue to evolve from market-leading products into a unified platform, we're focused on scaling how we attract, convert, and acquire the right customers. You'll play a key role in building a predictable, scalable acquisition engine that accelerates pipeline and revenue growth.

• Own Share Gate's acquisition engine by developing and executing strategies across paid media, AI-powered search (SEO and AEO), integrated campaigns, and conversion rate optimization that drive qualified pipeline, opportunities, and ARR.
• Own acquisition performance by forecasting pipeline, measuring funnel performance, identifying opportunities to improve conversion, and partnering with Sales and Rev Ops to maximize revenue outcomes.
• Lead demand planning and integrated campaign execution across Marketing, bringing together Content, Brand & Identity, Web, Customer Marketing, PR, and GTM Development to deliver measurable business impact.
• Own demand generation investment by allocating budget across channels, optimizing marketing spend, and scaling the programs that deliver the greatest business impact.
• Leverage AI across campaign planning, search optimization, reporting, workflow automation, and performance analysis to improve execution speed, uncover new growth opportunities, and accelerate decision-making.
• Foster a culture of accountability through data-driven decision making, experimentation, forecasting, and operational excellence that enables predictable, scalable growth.

You'll join Share Gate's Marketing leadership team during an exciting stage of growth as we continue to evolve how we acquire new customers and expand our platform. Over the next 12 months, you'll play a key role in growing our visibility across traditional and AI-powered search, improving website conversion, scaling integrated campaigns, and building a predictable acquisition engine that fuels revenue growth.

You'll lead a team of high-performing marketers focused on Paid Acquisition and SEO while partnering daily with Content, Brand & Identity, Web, Customer Marketing, PR, GTM Development, Sales, Rev Ops, and Partnerships. We're a collaborative, high-performing team that moves quickly, embraces experimentation, and holds ourselves accountable for measurable business outcomes.

• 8+ years of B2B SaaS demand generation or growth marketing experience with ownership of pipeline and revenue targets;
• Bonus:
  Experience marketing to enterprise IT buyers, particularly Microsoft 365 administrators, IT operations, governance, or cybersecurity audiences
• Proven success building and scaling acquisition strategies across paid media, SEO, AEO, integrated campaigns, and conversion rate optimization;
• Strong analytical skills with experience forecasting pipeline, measuring marketing performance, and using data to guide investment decisions;e
• Experience managing a budget over 1M$ CAD;
• Experience partnering across Marketing, Sales, Rev Ops, and Partnerships to align strategy and deliver integrated go-to-market programs;
• Strong people leadership experience with a track record of coaching, developing, and inspiring high-performing marketing teams;
• Excellent communication and executive presentation skills, with the ability to influence stakeholders and translate performance into clear business recommendations;
• A builder mindset with a bias toward action, ownership, accountability, and continuous improvement;
• Comfort leveraging AI tools to improve campaign execution, search optimization, reporting, workflow automation, and operational efficiency.

• LTIP program, share in Workleap's long-term growth.
• RRSP + Family health insurance + telemedicine + annual wellness budget.
• Flexible vacation policy.
• Remote work, with access to our Montreal office.
• In-person gathering twice a year.
• Claude access, for everyone.

At Workleap, we build software that sits at the center of how people experience work, every day, at every level. We move fast. Priorities shift, decisions get made with the information we have, and we iterate. If you thrive on intensity and ambiguity doesn't slow you down, you'll feel right 're builders. We do what it takes to move forward. AI is part of our toolkit.

We use it to go faster and decide…