Director of Brand & Product Vision DTC

Lead brand development at Hyprwork, focusing on DTC health and wellness initiatives. This remote position emphasizes storytelling and compliance-driven brands.

In this impactful role, you will define the strategic vision for our health-focused brands, ensuring that messaging and product experiences align with consumer needs. Your experience in claims-led categories will be invaluable as you develop brand narratives and oversee product positioning. The role requires a skilled leader able to enhance brand credibility while powering conversion in a competitive landscape.

Key Responsibilities:

• Own brand positioning and narrative across new brands

• Develop and manage visual identity and guidelines

• Guide product experience including digital and packaging

• Oversee social media and user-generated content strategies

• Collaborate with creative teams for performance-driven initiatives

Requirements:

• Senior leadership experience in DTC health branding

• Successful track record of building brand narrative and connection

• Familiarity with compliance in health marketing

• Performance-oriented mindset in marketing strategy

• Strong English proficiency for brand representation

Create and inspire brand experiences that resonate and convert, building a legacy in health and wellness.
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