Senior Writer

Position:
Senior Writer

Classification: CO24

Salary: $80,703.86 - $91,936.08

Status:
Regular, Full Time

Location:

Vancouver, BC

Work Option:
Hybrid

Flexible work options are available, subject to an approved telework agreement;
Hybrid work is available for employees residing within the Vancouver, Coast and Mountains (VCM) region and enables employees to telework from their home up to 3 days a week with in office days on Wednesdays and Thursdays.

Closing Date:
August 13, 2026 at 4:00pm

Position #:

Competition #: DBC 2026-08

You must be a Canadian citizen or permanent resident to apply for this full-time opportunity.

The initial salary for this position will start at the beginning of the listed salary range with the opportunity to advance up the pay grid in annual increments. An eligibility list may be established.

At Destination BC, we are passionate about showcasing the transformative power of British Columbia’s travel experiences with the world. As a Provincially funded Crown corporation, we support BC’s tourism industry through global marketing, destination development, industry learning, community programs, and visitor services. Recognized globally for our authentic brand, award-winning marketing, and innovative destination management, we work collaboratively to strengthen BC’s tourism industry.

We offer exciting and meaningful work in a supportive, inclusive environment that values learning and professional growth. Our flexible work policy balances in-office collaboration with working from home, creating optimal conditions for both employees and the organization. This position is part of our hybrid model, where employees work in the office on Wednesdays and Thursdays and have the flexibility to work from home on other days.

Destination BC is committed to diversity, equity, and inclusion and welcomes applications from all qualified candidates. If you require accommodations during the hiring process, please contact  We are also committed to providing workplace accommodations for employees with disabilities, ensuring you have the support needed to perform your best work both during the hiring process and throughout your employment with us.

The Indigenous Applicant Advisory Service is available to Canadian Indigenous (First Nations [status or non-status], Métis, or Inuit) applicants. Indigenous applicants can contact this service for personalized guidance on the BC Public Service hiring process including job applications and interviews.

Learn more about our programs and services at

The Senior Writer provides expert writing and editorial services for Destination British Columbia’s global marketing communications. This role is responsible for crafting high-quality drafts for all omnichannel marketing materials, including web stories, digital ads, and emails. As the gatekeeper of the brand voice, the Senior Writer establishes the writing tone for each channel and ensures all copy is customer-first, engaging, and inspiring for key target audiences.

The position involves managing writer contractors in an editorial capacity and managing internal copy flow between teams. The Senior Writer collaborates closely with the Integrated Marketing Team to meet creative business needs while applying modern writing trends, including GEO-friendly (Generative Engine Optimization) best practices.

• Develops SNBC’s family of brands (the Iconics) voice, with each voice being distinctive and captures a certain target international or global audience.
• Leads the development and delivery of training on brand copy writing tools for internal staff, regional and national partners, destination marketing organizations (DMOs/RDMOs), and international stakeholders.
• Is the owner and acts as a steward of SNBC’s family of brands voice, ensuring all communications are aligned with established brand standards, tone, and messaging guidelines.
• Creates, edits and refines a wide variety of materials, excelling in both long-form (web stories, articles) and short-form (digital ads, social copy, emails) content for a domestic, national, and international audiences
• Partners with the Integrated Marketing Team,…