More jobs:
SEO/GEO Lead
Remote / Online - Candidates ideally in
Singapore
Listed on 2026-08-13
Singapore
Listing for:
MediaPlus Digital Pte Ltd
Remote/Work from Home
position Listed on 2026-08-13
Job specializations:
-
Marketing / Advertising / PR
SEO
Job Description & How to Apply Below
Overview
SEO/GEO Lead – Job Description
The SEO/GEO Lead is responsible for managing and developing a team of SEO specialists, implementing comprehensive SEO and Generative Engine Optimization (GEO) strategies, and ensuring client satisfaction. This role combines leadership, technical expertise in traditional and AI-powered search, and client management.
Key ResponsibilitiesTeam Management:
- Lead, motivate, and train a team of SEO specialists.
- Conduct performance reviews and set objectives in conjunction with the Digital Marketing Manager.
- Oversee onboarding and training of new team members.
- Ensure team members achieve individual and team KPIs as determined with the Digital Marketing Manager.
- Develop and implement on-page and off-page SEO strategies for clients.
- Stay current with and share SEO trends and algorithm updates.
- Conduct website audits and derive action steps for SEO clients based on audit results.
- Own backlinking processes and ensure guest post hygiene.
- Optimize content for AI-powered search engines and generative AI platforms (e.g., ChatGPT, Perplexity, Google AI Overviews, Claude, Grok).
- Develop citation-worthy content strategies to increase brand visibility in AI-generated responses.
- Monitor and analyze brand presence in generative AI answers and establish GEO performance metrics.
- Stay current with generative AI model updates and adapt optimization strategies accordingly.
- Participate in client pitches and presentations as needed.
- Engage in ongoing client conversations to better communicate SEO and GEO processes.
- Collaborate with sales and account servicing teams to understand clients' goals and tailor SEO and GEO strategies to meet their needs.
- Develop and maintain monthly performance reports.
- Monitor team-level performance metrics and keep the Digital Marketing Manager appraised weekly of campaign performance, status, and issues.
- Ensure quality assurance and timely delivery of work.
- Develop efficient SEO/GEO workflows and processes.
- Identify opportunities for automation and tool integration.
- Minimum 5 years of SEO experience, with at least 2 years in a team-lead or managerial role.
- Strong expertise in on-page, off-page, and technical SEO, including audits and backlink strategies.
- Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms (e.g., Google AI Overviews, ChatGPT, Perplexity, Claude).
- Experience managing multiple client accounts and collaborating with sales, client servicing, and creative teams.
- Proficient in SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, or SEMrush.
- Strong communication, reporting, and stakeholder management skills.
- Annual salary review.
- Performance bonus.
- Career development and learning opportunities.
- Challenging and fulfilling career.
- Various leave options.
- Healthcare benefits.
- Reimbursement for transportation expenses.
- Meal reimbursement.
- Birthday voucher.
- Flexible remote work arrangements.
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