Bilingual Senior Specialist, Strategic Talent Acquisition Brand (Hybrid​/Telework

Position: Bilingual Senior Specialist, Strategic Talent Acquisition Brand (Hybrid/Telework)
Position Title  Bilingual Senior Specialist, Strategic Talent Acquisition Brand (Hybrid/Telework)

Status Of Employment  Temporary Long-Term (Fixed Term)

Position Language Requirement  English, French

Language Skills  English (Reading - B
- Intermediate), English (Speaking - B
- Intermediate), English (Writing - B
- Intermediate), French (Reading - B
- Intermediate), French (Speaking - B
- Intermediate), French (Writing - B
- Intermediate)

Work at CBC/Radio-Canada  At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date  :59 PM

This is a hybrid position with a mix of in-office and remote work. Work arrangements will be discussed with the hiring managers per departmental guidelines.

We are seeking a creative  Bilingual Senior Specialist, Strategic Talent Acquisition Brand  to elevate our employer brand and attract top talent. This role sits at the intersection of recruitment, marketing, and storytelling—focusing on shaping how candidates perceive CBC/Radio Canada and ensuring a compelling and consistent candidate experience. You will be responsible for developing and executing our employer brand strategy. You will be crucial in defining our employee value proposition and connecting with Indigenous, diverse, and emerging talent.

This is a 12-month temporary position with the possibility of extension and could be based in Ottawa, Toronto or Montreal.

Key Responsibilities

Develop and execute employer branding strategies to attract high-quality candidates across key talent segments

Define and refine the Employee Value Proposition using data, research and employee insights

Manage and evolve CBC/Radio Canada’s brand guidelines to ensure diversity and reconciliation commitments; consistency in voice, tone, and visual identity across all Employer Branding platforms and materials.

Content and storytelling

Collaborate with internal partners (hiring managers, communications, subject matter experts and recruiting teams) to identify needs and competitive advantages

Partner with Marketing to align messaging with overall brand identity

Develop compelling content such as social media posts, videos, blogs, and employee stories to cultivate community, increase influence, and effectively promote the company's culture and values.

Campaigns and talent attraction

Manage and optimize’s presence on employer review sites (e.g., Glassdoor, Linked In).

Design recruitment marketing campaigns, including job ads, email campaigns, and careers page content.

Develop, implement, and manage our TA social media strategy across platforms such as Instagram, Linked In, X, Facebook and Tik Tok

Insights and measurement

Establish Key Performance Indicators and analyze campaign performance and candidate engagement metrics; provide insights and recommendations

Ensure a consistent and positive candidate experience across all touchpoints

Monitor industry trends and competitor employer branding strategies.

Qualifications

Bachelor’s degree in Marketing, Communications, Human Resources, or a related field

5 years of experience in employer branding, recruitment marketing, or digital marketing

Must be fluent in English and French (both spoken and written).

Strong content creation and storytelling skills

Excellent knowledge of various social media platforms, best practices and analytics tools.

Solid understanding of SEO (Search Engine optimization), keyword research, and web traffic metrics.

Experience in content creation, including writing, graphic design (proficiency in tools like Canva, Adobe Creative Suite is a plus), and video production.

Strong communication, writing, and interpersonal skills.

A creative mindset with an eye for design and aesthetics.

Familiarity with applicant…