Paid Search Lead

Fully Remote (London office optional) | Up to £60,000

I'm working with a fast-growing, consultancy-style performance marketing agency to find their next Paid Search Lead. They're not a traditional agency, they work as true consultants to some of the UK's most exciting high-growth DTC brands, working directly with founders and CMOs to help them break past the growth ceilings most brands hit. Not a service layer executing someone else's plan, they're in the room helping shape the plan.

They're looking for a Paid Search Lead who genuinely lives and breathes search, someone who thinks commercially, not just tactically, and who's confident challenging strategy rather than defaulting to platform recommendations.

This isn't a role for someone who wants to optimise campaigns against top-line ROAS and call it a day. They want someone who understands profitability at the product and margin level, who treats testing and incrementality as core to how they work rather than a nice-to-have, and who isn't afraid to push back, on the agency, on a client, on "best practice", when the data says something different.

You'll work closely with founders and senior stakeholders, have real autonomy to experiment, and be expected to explain the why behind every recommendation, not just the what.

• Own paid search strategy end-to-end for a portfolio of high-growth DTC brands
• Work directly with founders and CMOs to shape broader growth strategy, not just campaign performance
• Design and run incrementality and attribution testing to validate what's actually driving growth, not just what the platform reports
• Apply margin-aware thinking to bidding and budget decisions, understanding how a low-margin product might still drive strong volume while the real profit sits elsewhere in the customer journey
• Manage advanced feed, tracking and automation frameworks (Shopping, PMax, attribute mapping) to support scalable, profitable growth
• Challenge existing ways of working and introduce new approaches where the data supports it
• Collaborate closely with paid social, creative and wider growth functions to deliver full-funnel strategy

• Strong hands-on experience across Google Ads (Search, Shopping, PMax) at a strategic level
• Genuine experience with or fluency in profit-based measurement (POAS, margin bidding) and incrementality testing, not just familiarity with the terms
• A track record of working directly with founders, senior stakeholders or clients, ideally in a consultative capacity
• Experience with DTC or ecommerce brands specifically; bonus points for high-growth, founder-led environments
• Someone who asks why before how, and who's comfortable saying "I don't think that's right" when the evidence backs them up
• Curiosity, adaptability and a genuine interest in where performance marketing is heading

• Fully remote working, with a London office available if you want it
• Direct, meaningful access to the brands and people you're helping grow, not layers of account management between you and the decision-makers
• Salary up to £60,000, depending on experience