Planner, Media Planning

Company description

About Us:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified three years in a row
• Only communications company to be ranked in Linked In’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
• Extended long weekends throughout the year with an additional day off each long weekend
• Wellness & Tech benefits to support what’s most important to you
• Birthday leave
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
• Local and Global Mobility within the Publicis Groupe network

As a
Media Planner
you will play a key role in developing and executing strategic media plans. This role is focused on awareness-driven campaigns, leveraging digital, social, programmatic, TV, and OOH channels to drive brand impact. You will be responsible for analyzing media alternatives, making data-driven recommendations, and collaborating with internal teams and external partners to ensure seamless execution and performance monitoring. The role requires strong attention to detail, analytical thinking, and the ability to present plans and insights directly to clients.

• Develop & Execute Media Plans – Create strategic, awareness-driven media plans across digital, social, programmatic, TV, and OOH channels to maximize brand impact.
• Media Analysis & Recommendations – Evaluate media alternatives, leverage data-driven insights, and provide strategic recommendations for optimal channel allocation.
• Campaign Execution & Performance Monitoring – Work closely with internal teams and external partners to ensure seamless execution, track campaign performance, and optimize based on insights.
• Post-Campaign Reporting & Financial Tracking – Analyze campaign results, generate performance reports, and ensure accurate financial tracking and budget management.
• Client & Stakeholder Communication – Present media strategies, insights, and recommendations directly to clients while collaborating effectively with cross-functional teams.
• Utilization of Media Tools & Research – Leverage industry tools (e.g., Prisma, Vividata, GWI, Google Insight Finder) to inform strategic planning and decision-making.
• Strategic & Proactive Thinking – Stay ahead of industry trends, develop POVs, and continuously refine media strategies to drive results

• 2-3 years of experience in media planning
• Experience with media planning tools;
  Prisma, Vividata, GWI, Google Insight Finder, Reach Planner (desired).
• Strong understanding of media strategy and tactics development, channel allocation and optimization across multiple channels.
• Experience in post-campaign reporting and financial tracking
• Ability to develop POVs and strategic media recommendations based on research and insights.

• Strategic Thinking – Ability to build and refine media plans that align with client goals.
• Analytical Mindset – Experience in campaign monitoring, reporting, and performance optimization.
• Collaboration & Communication – Work effectively with cross-functional teams, external vendors &…