SEO Senior Content Designer

Serving our customers, communities, and planet a little better every day.

Salary - up to £60,000 + annual bonus & benefits

Work Level - 2

Location - Edinburgh, Permanent

Office Attendance - Our hybrid working model gives you the best of both worlds - flexibility to work from home and valuable face-to-face time with colleagues. This role typically requires 2 days per week onsite.

Closing Date - Applications close on 27th August at 5pm

This is a fantastic opportunity to join Tesco Insurance and Money Services at a pivotal time, as we continue to invest in our digital transformation and build experiences that help customers make confident decisions in the moments that matter. We have ambitious goals for SEO and GEO, and content will play a central role in how customers discover, understand and trust our products across search, AI-assisted discovery and our own digital journeys.

• Design, write and optimise content for digital journeys, balancing customer needs, SEO opportunity, regulatory requirements and commercial goals.
• Use search insight, customer language and performance data to shape content strategies, page briefs and optimisation recommendations.
• Support our GEO ambitions by creating structured, authoritative and useful content that can perform across emerging AI-assisted discovery experiences.
• Publish and maintain content in the CMS with strong attention to accessibility, quality, governance and version control.
• Collaborate with UX, product, analytics, SEO, compliance, marketing and development teams to improve journeys end to end.
• Create content patterns, standards and guidance that help teams deliver clear, consistent and high-performing content at pace.

• Strong SEO experience, with practical knowledge of using search insight to shape content, improve findability and support organic growth.
• Excellent content design skills, including plain English writing, information architecture, accessibility and user-centred decision making.
• Confident CMS publishing experience, including creating, editing, QAing and maintaining live content within a governed digital environment.
• The ability to turn data, customer needs and stakeholder input into clear content recommendations and practical improvements.

• Experience working in insurance, financial services or another regulated environment where accuracy, compliance and clarity are critical.
• Experience with structured content, schema, content modelling or GEO principles for AI-assisted discovery.
• Experience using SEO platforms, analytics tools, content audit methods, accessibility tools or experimentation frameworks.
• Confidence coaching others, setting content standards or helping teams adopt clearer, more consistent ways of working.

We welcome applications from everyone. If you're excited about this role but your experience doesn't align perfectly with every requirement, we'd still love to hear from you.

• A generous pension, with up to 7.5% employer contribution, depending on what you put in.
• Private Medical Insurance (WL2+) and virtual GP Service for you and your family.
• Performance related annual bonus.
• 7.2 weeks holiday, with the opportunity to buy more.
• Colleague Clubcard discount (10-15% + second card to share with someone else).
• Enhanced parental leave.
• Opportunities to Save and Buy as you earn.
• A place to get on - take advantage of our ongoing learning opportunities to help you achieve the job and career you want.

As a Disability Confident Employer (Level
2), we're committed to creating an accessible and supportive environment for all. We offer reasonable adjustments throughout the recruitment process, including interviews, to ensure every candidate has a fair opportunity to succeed.

We also know the importance of balancing work with life's other commitments. Please talk to us at interview about the flexibility you need, as we're committed to exploring part time and flexible working opportunities, at every level of the organisation.

Interviews are expected to be held shortly after closing date.

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