Brand & Creative Manager
Singapore
Listed on 2026-08-18
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Marketing / Advertising / PR
Creative Advertising / Marketing, Brand Ambassadors & Brand Management, Marketing Communications
Company Description
TRIFECTA by The Ride Side is Asia’s first integrated surf-snow-skate destination, offering snowboarding, surfing, and skating experiences in the heart of Singapore. The venue brings mountain and wave environments to the tropics, creating an urban playground for action sports and lifestyle communities. TRIFECTA is designed as a space for self-expression and aims to cultivate a new culture of youthful collaboration. It brings together like-minded sports enthusiasts, creatives, and lifestyle seekers who value innovation, community, and immersive experiences.
Role DescriptionThe Brand & Creative Manager is a full-time role responsible for shaping and elevating TRIFECTA’s brand across all touchpoints.
Lead the day-to-day execution of TRIFECTA’s creative function while ensuring every brand under TRIFECTA is supported with high-quality, commercially effective creative work. As the bridge between business priorities and creative execution, this role is responsible for delivering key campaigns, maintaining creative standards, mentoring the Creative Designers and ensuring projects move efficiently from brief to delivery. The Brand & Creative Manager is expected to be both a hands-on creative contributor and a people leader, setting the benchmark for creative quality across the team.
This hybrid role is based in Singapore, with a mix of on-site collaboration and some work-from-home flexibility. Day-to-day responsibilities include leading brand storytelling, developing creative concepts and campaigns, and ensuring consistent visual and verbal identity across digital, social, experiential, and on-site channels. The role involves managing creative projects from brief to execution, supervising design and content production, and partnering closely with marketing, operations, and external agencies.
The Brand & Creative Manager will also analyze brand performance, gather audience insights, and adapt creative strategies to strengthen engagement with TRIFECTA’s sports and lifestyle community.
- Lead the creative execution of major campaigns, launches and business initiatives across all brands.
- Produce high-quality design and content for priority projects where speed, complexity or strategic importance requires senior involvement.
- Develop creative concepts and visual directions that translate business objectives into compelling customer experiences.
- Support photography, videography and content production when required.
- Ensure all creative output aligns with TRIFECTA’s brand standards and commercial objectives.
- Mentor and develop the Creative Designers across each business unit.
- Provide constructive feedback and creative direction.
- Raise the overall quality and consistency of the team’s work.
- Foster a collaborative and high-performing creative culture.
- Allocate creative resources across Snow, Surf and Lifestyle based on business priorities.
- Manage project timelines, workload and creative capacity.
- Coordinate with internal stakeholders to ensure projects are delivered efficiently.
- Continuously improve creative processes and ways of working.
- Ensure consistency across all customer touchpoints.
- Maintain design systems, templates and brand guidelines.
- Identify opportunities to strengthen the overall TRIFECTA brand experience.
- Work closely with Business Leads to understand commercial priorities and upcoming initiatives.
- Translate business goals into clear creative briefs and actionable plans.
Proactively identify opportunities where creative can improve customer experience, storytelling and business performance.
Qualifications- Minimum 5 years of Design Work Experience
- Experience in shooting and editing BOTH photos and videos
- Minimum 18 years old
- Excellent command in English (written and spoken)
- Proficient in all Adobe Systems (Photoshop, Illustrator, Lightroom, Premiere Pro, After Effects)
- Proficient in Microsoft Office (Excel, Word, Powerpoint)
Preferably adapt in Sketch Up Viewer
- Candidates should possess strong Creative Direction and Creative Strategy skills to lead brand storytelling and campaign development.
- Candidates should…
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