Head of Content & Campaigns Remote

Event Mobi is a remote-first company, and this is a fully remote position. This role is open to candidates based anywhere in Canada, but requires flexibility in working hours to align with ET and ensure overlap with the global marketing team.

Own the engine. Content, SEO/AEO, campaigns, product launches: the stuff that actually moves Event Mobi's pipeline forward, not just sits on a slide.

Here’s the best part: you'll be marketing a product tens of thousands of event marketers genuinely love. Event Mobi's bootstrapped, founded in 2010, and growing fast in the age of AI. No VC runway clock, no growth-at-all-costs nonsense. The best conference planners in North America and Europe run their events on us. That's the product you get to tell the story of.

This is a player/coach role. You'll lead the content team and you won't do it alone: demand gen, marketing ops, events, product, and sales all show up to help you ship work you're proud of.

You write. You edit. You know good messaging when you see it, and you know how to fix it when it isn’t. Email, web, video, blog: no matter the format, you turn it into campaigns that perform across channels.

You're smart enough to learn the language our buyers speak and how our products actually work, straight from Sales and Product.

You're the person who keeps 12 things moving at once without dropping one. Deadlines don't slip on your watch. The marketing calendar is a living, breathing thing you control, not a spreadsheet that controls you.

You own the content gap analysis. You know exactly what's missing across every funnel, TOFU to BOFU, and you go build it. Blog, landing pages, website videos, You Tube scripts, lead magnets: you create it and update it, with your creative and marketing admin backing you up to keep execution on fire.

SEO and AEO strategy is yours end to end. Keyword tracking, prompt tracking, and you set the priorities based on what’ll actually move the needle. You don't let content die after one publish. Repurposing content in different formats is in your blood. You know how to build effective campaigns for distribution.

And the social program, company/founder/SME are yours to lead. You own the calendar and call the shots on what gets promoted. You don’t wait around for direction.

You own the campaign strategy, calendar and content. Work back schedules, status updates, across new-business, customer campaigns, every email that goes out the door.

You're the last line of defence before anything ships. Emails, launch videos, customer comms: if it's off-brand, off-message, or just not good enough, it doesn't go out until you say so.

You partner with the Product Team to make sure launches aren't just on time; they're built to actually generate pipeline. And you keep regional marketing in lockstep so launches land together, not as disconnected efforts.

• Marketing Admin & Creative: reports to you. Your right hand on video, blog, social and lead magnet production.
• VP of Marketing: direction setting, prioritization, and the person who clears cross-functional blockers when you hit them.
• Marketing Operations: the backend muscle. Systems, analytics, and execution support for website and platform decisions.
• Product Team: positioning, feature messaging, and launch readiness, so you're never guessing what the product actually does.
• Regional Marketing: your partner across Germany, UK and rest of Europe, keeping campaigns and launches in sync instead of running in parallel.
• Sales Leadership: the sounding board for what is priority for prospects and customers. And content that can help close deals at the bottom of the funnel.
• Tools:
  We will arm you with the fanciest tools and hardware to win the battle:
  Gong, Air Ops, Claude, Zapier, Hub Spot, Word Press, Notion, Fellow, Slack, Google Workspace... the mighty Mac Book, and humble Pen & Paper.

• 8+ years of progressive B2B marketing experience. Corporate side, not agency.
• You've built and run an SEO/AEO strategy yourself, from…