EU eTail TikTok Shop Focus - Channel Manager

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Logitech is seeking an experienced Europe Social Commerce Channel Manager to lead the creation and implementation of a winning go to market (GTM) strategy for Tik Tok Shop for Europe, and Live streaming platforms. As Social Commerce reshapes e-commerce, this role will focus on scaling success across markets in Europe, leveraging Tik Tok Shop as both a marketing vehicle and a new sales channel to drive growth in reach, engagement and sales for Logitech products.

Reporting directly to the head of Online Europe, you will collaborate with cross-functional teams especially with head of Etail Europe - including Marketing, and Commercial Teams - as well as external agencies to ensure seamless execution. This is an exciting opportunity to pioneer a new channel, establish best practices, and position Logitech as a leader in Social Commerce.

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech.

In this role you will:

• Build EU Strategic Partnerships:
  Develop and manage Tik Tok Joint Business Plans (JBPs) with Tik Tok Europe teams and agencies, ensuring alignment with global priorities and driving strategic collaboration.
• Lead Integrated Marketing:
  Lead integrated marketing initiatives by harnessing Tik Tok’s full-funnel capabilities to maximize Logitech’s brand presence, engagement, and sales impact. Lead a team of young professionals locally where Logitech Tik Tok shop in live
• Collaborate seamlessly with cross-functional teams:
  Regional / Local Marketing and Commercial teams to ensure the execution of the global strategies.
• Operationalize Social Commerce:
  Implement Go-to-Market (GTM) strategies incorporating pricing, product portfolios, logistics model, content creators, advertising, and analytics, while leveraging agency expertise and regional best practices.
• Financial Modeling for Success:
  Align with Regional & Global financial models for social commerce and live-streaming initiatives to support investment decisions, and measure ROI.
• Agency Sourcing and Management:
  Manage EU social commerce agencies, ensuring alignment with Logitech’s strategic goals and driving successful execution of initiatives.
• Tik Tok Shop Geographic Expansion:
  Support the expansion of Tik Tok Shop into new markets in Europe.

For consideration, you must bring the following minimum skills and experiences to our team:

• >5 years of experience in Digital Marketing, Social Media or eCommerce
• Proactive, energetic, self-starter with hands-on approach to the business and results oriented, Skilled at navigating change in fast-paced, dynamic environments
• Excellent presentation and communication skills, both verbally and written
• Deep Platform Knowledge:
  Extensive knowledge in social commerce platforms with strong understanding of the algorithms, features, best practices and evolving trends. Proven ability to translate platform mechanics into actionable, ROI-driven strategies.
• Strategic Business Planning:
  Track record of crafting and executing innovative business strategies to unlock sales growth in digital commerce or social commerce channels.
• Marketing & Commercial Leadership:
  Demonstrated expertise in identifying growth opportunities, developing compelling business cases, designing impactful marketing campaigns, and leveraging data-driven insights to craft strategies aligned with overarching business objectives.

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Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.

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