Global Brand Manager - Woodford Reserve and Old Forester - 12 Month Fixed Term Contract

Global Brand Manager - Woodford Reserve and Old Forester - 12 Month Fixed Term Contract

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

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The Global Brand Manager is a key member of the Super Premium American Whiskey (SPAW) leadership team. Working closely with the Global Brand Director, they are responsible for assisting in development and deployment of the global brand business strategy for the company’s SPAW portfolio, encompassing Woodford Reserve and Old Forester. Work scope includes: brand & portfolio support for international markets, brand equity stewardship, annual strategic plan development, lead advocacy strategy, planning and execution as well as strategies and initiatives that achieve short and long term brand and business growth objectives.

This role serves as the primary daily contact for international markets and partners with the Global Brand Director on key initiatives such as advocacy, partnerships, and creative.

The working style for this role is 4 days a week out of our modern office in Fitrovia in central London with Fridays working from home.

Lead the development and execution of annual global brand plans. Own and deliver the global brand playbooks and develop agendas and lead global all-calls"

Partner with markets to help develop local brand plans, monitoring plan execution in line with brand positioning

Support international markets in adopting and implementing the Woodford Reserve Global Acceleration Roadmap & principles

Support the development of Brand architecture and innovation pipeline in line with brand and market ambitions.

Support the development of communications, eCommerce, education and advocacy program toolkits that support the needs of all markets.

Work closely with Finance partner and markets to ensure the execution of pricing strategy to drive long term value growth

Work closely with the Global Brand Director to manage the marketing budget to ensure effective resource allocation and profitable growth

Work closely with Global advocacy manager and deployment of key global advocacy programs.

Cultivates strong relationships with internal stakeholders (e.g., sales leadership, regional marketing, local marketing) to ensure seamless global execution.

7 years+ brand marketing experience, preferably working in global roles

Demonstrated ability to develop and implement complex, long-term global brand strategies & plans

Strong financial acumen including P&L management, budget ownership, and resource allocation.

Highly developed influencing, presentation, and negotiation skills to gain buy-in from global stakeholders.

Proven ability to work through innovation processes from market insight and ideation through to successful global product launch.

Experience managing external agencies and partners

Strong verbal and written communication skills

Ability and willingness to travel internationally as required

Experience managing a super premium / luxury brand

Understanding of digital / modern media marketing

Deep appreciation and understanding of cultural nuances and market dynamics across key international markets.

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

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