Marketing Lead

JOB DESCRIPTION

Role:
Marketing Lead (Travel Innovation Group)

Reports to:

Marketing and Communications Manager

Shift pattern: 37.5 hours per week between 09:00 – 17:30, Monday to Friday. Option to work staggered shifts on a rota basis with 08:00, 08:30 or 09:00 starts. Hybrid 3 office days (including a Friday) and 2 days working from home

Contract:

Permanent

Salary: £33,000 - £36,000 (dependent on experience)

As renowned travel industry heavyweights (if we do say so ourselves), the Travel Innovation Group offer a wealth of unique services via our three companies;
Lime, Aviate and Calrom.

We’re passionate about delivering brilliant marketing and communications for our own in-house brands and our partners too (we’re lucky enough to work with some pretty epic brands!). We are customer obsessed, and our goal is to really add value to all our customers with each communication or campaign.

Our teams are made up of a diverse mix of talented marketers and designers whose own experience and ideas make our department what it is.

You’ll take ownership of key marketing work streams, working closely with the Marketing and Communications Manager to develop and deliver campaigns across our brands.

Playing a key role in shaping how our brands connect with customers, you’ll take ownership of marketing activity across a variety of brands, with a particular focus on building our Travel Innovation Group employer brand and promoting our SaaS and travel technology products.

You’ll develop and deliver marketing campaigns that support business growth, strengthen our brands and create content that makes even the most complex products and services easy to understand. Working closely with teams across the business, you’ll bring ideas to life through engaging campaigns that put the customer at the heart of everything you do.

• Supporting the development and delivery of our employer brand across both internal and external channels, working closely with stakeholders across the business.
• Taking ownership of day-to-day marketing activity for our Travel Innovation Group technology products and our SaaS company, Calrom, working closely with our Marketing and Communications Manager and wider teams.
• Planning, coordinating and delivering integrated marketing campaigns and communications that support business objectives.
• Creating engaging content across blogs, email campaigns, webpages and social media, translating complex products and services into clear, customer-focused messaging.
• Creating clear and inspiring creative briefs for the design team.
• Creating customer marketing campaigns and communications that support both Lime and Aviate, helping strengthen customer engagement and brand awareness.
• Working with internal stakeholders to develop and launch lead generation and demand generation campaigns using Hub Spot.
• Building and maintaining automated marketing workflows, email journeys and nurture campaigns in Hub Spot.
• Monitoring campaign performance, reporting on key metrics and using insights to continually improve future activity.
• Ensuring all marketing activity is delivered on time, on brand and to a high standard.

We’re looking for someone who has:

• At least five years’ experience in a marketing role, with hands‑on experience planning and delivering integrated marketing campaigns across multiple channels.
• Strong working knowledge of Hub Spot, including email marketing, workflows, landing pages, reporting and marketing automation. Experience maintaining data quality, following data best practices and using Hub Spot to support lead generation and customer journeys would be a distinct advantage.
• Experi…