Performance Creative Lead, Europe

Join the Future of Commerce with Whatnot!

Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

We're looking for a Performance Creative Lead to join the EU marketing team at Whatnot and build the creative engine that fuels our paid growth across Europe.

You'll own the full paid creative system: the strategy, team, operations, and output that help us produce high-performing ads 'll work across creator-led ads, in-house production, edited community content, agencies, and creator marketplace platforms. You won't be tied to one way of making creatives - your job is to find the fastest, highest-quality path to assets that perform, including when that means sourcing and managing external partners to scale beyond what the in-house team can produce alone.

We already produce a high volume of creatives today. The next phase is about scaling that output with more intentionality: better systems, sharper creative strategy, stronger testing loops, better localization, and clear answers on which creative investments are driving more first-time buyers at lower cost.

You'll build and manage a team that brings together creative production talent and creator management expertise. You'll be a player-coach: raise the bar, hire strong talent, and still get in the work yourself. At Whatnot, everyone is an IC.

You will:

• Own the EU performance creative engine across paid social: you're accountable for the volume and quality of creative Europe ships every month.

• Balance performance and brand: push for creative that drives results without letting it drift from what makes Whatnot recognizable and trustworthy.

• Build the strategy and operating system to scale creative output while reducing guesswork, improving quality, and increasing creative impact.

• Manage and develop a growing team as a player-coach, setting direction and holding a high bar while staying hands-on in the work.

• Partner closely with Performance Marketing to build the creative testing roadmap, understand what's working, diagnose performance issues, and turn learnings into better creative.

• Lead creative output across multiple pipelines: creator-led ads, in-house production, edited community content, agencies, and creator marketplace platforms, deciding which external partners and platforms are worth investing in and managing those relationships directly.

• Build systems that keep working as we scale: briefing, production workflows, asset tracking, localization, creator workflows, and feedback loops.

• Partner with the US Performance Creative team so top-performing creative travels between markets, and so Europe adopts and helps improve the tools and playbooks built for global marketing.

• Ensure you and your team use data to decide what to repeat, cut, or test next, moving from one-off creative wins to repeatable creative systems.

• Stay hands-on when needed: sourcing creators, shaping briefs, reviewing edits, producing assets, jumping into workflows, and unblocking the team.

• Drive AI adoption across the team to move faster and build better processes: speeding up research, organizing creative learnings, improving workflows, creating brief variants, summarizing performance insights, localizing inputs, and reducing manual work.

We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of either our London hub or our Berlin hub.

People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it.

You're a performance creative leader who has scaled creative output without losing sight of quality, brand, and business impact, and who stays hands-on, jumping into briefs, edits, creator concepts, or whatever else needs momentum.

You should have:

• Experience building or managing a high-volume performance creative program across multiple work streams, channels, and…