B2B Marketing Manager at ASPEN - Remote

Location: Montreal

Be the driving force behind ASPEN's marketing initiatives in a remote role as a Marketing Manager. Focus on pipeline growth and customer success while executing comprehensive strategies.

As Marketing Manager at ASPEN, you will manage the end-to-end marketing strategy, prioritizing demand generation and customer engagement. You’ll lead initiatives that include account-based marketing and event management, requiring hands-on execution skills. The role involves collaboration with cross-functional teams to ensure effective marketing outcomes.

Key Responsibilities:

• Execute demand generation and marketing strategies

• Oversee planning and logistics for industry conferences

• Manage website optimization and content creation

• Drive digital marketing efforts including ABM

• Measure and report on campaign effectiveness

Requirements:

• 4–7 years of experience in a B2B marketing setting

• Ability to execute campaigns independently

• Strong analytical skills for performance tracking

• Excellent communication and teamwork abilities

• Comfortable in a dynamic, autonomous work environment

Drive impact for ASPEN’s marketing initiatives through your proven expertise in B2B and digital channels.
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