Instagram Channel Manager

Creative Fabrica is a subscription platform serving millions of creators, designers, and crafters worldwide. We're built on the principle that everyone can be creative. We remove what stands in the way: expensive software, technical expertise, and time-consuming production.

Our Studio AI suite offers more than 26 specialized AI tools that automate technical work: generate custom images, remove backgrounds, create fonts, and produce publication-ready designs in minutes instead of hours.

Our content library contains 15+ million commercially-licensed fonts, graphics, SVGs, and templates, giving you professional-quality building blocks without the expense or time of creating assets from scratch.

About the role:

Creative Fabrica is building a new generation of AI products, and we want Instagram to become one of our largest channels for reaching creators, showcasing what is possible with AI and building a recognizable presence around our products. This is not about maintaining a polished company feed or scheduling corporate posts. We want to build an account that people actively choose to follow because the content is consistently interesting, useful, entertaining or visually exceptional.

As our Instagram Channel Manager, you will own Creative Fabrica's Instagram presence and be responsible for growing its reach, views and audience. You will decide what we publish, develop new formats, identify trends and opportunities, coordinate the creative assets you need and continuously experiment with what works. Reels will be a major part of the role, but you will own the entire Instagram channel: feed content, carousels, Stories, community interaction and new formats as the platform evolves.

You will work closely with our Video Editor, Motion Designers, Graphic Designer and Educational Content Producer. You will have significant creative resources available to you, but ultimately you own the performance of the channel. We expect a high publishing and experimentation velocity: the goal is not to make every post perfect, but to continuously create, learn what earns attention, develop winning formats and scale what works.

This is a full-time, in-office role at our Amsterdam HQ, with an annual allowance of 30 work-from-anywhere days.

What you will do:

• Own the channel - be accountable for growing Creative Fabrica's Instagram views, reach, engagement and audience, and continuously evolve the content strategy based on performance and platform changes
• Publish across every format - create and publish content across Reels, feed posts, carousels, Stories and other relevant Instagram formats
• Develop original concepts - build content around AI, creativity, new technology, product capabilities and internet culture, with strong hooks that make people watch, share, save or follow
• Catch trends early - identify emerging Instagram trends, formats and creative styles and quickly turn relevant opportunities into content
• Make our products visual - find interesting, surprising and impressive ways to demonstrate what people can create with AI
• Build recurring formats - create series that give people a reason to follow the account and come back
• Direct the creative team - brief and collaborate with our Video Editor, Motion Designers, Graphic Designer and Educational Content Producer, and work with Product Marketing to translate major launches into Instagram-native content
• Experiment at high velocity - maintain a high, consistent publishing pace and aggressively test concepts, hooks, formats, visual styles, captions and publishing approaches
• Learn from the data - monitor view, reach, watch time, shares, saves and follows, then quickly create follow-ups and variations around winning posts and formats
• Build an active presence - engage with comments, creators and relevant accounts, identify collaboration opportunities, and keep studying the best-performing accounts inside and outside the AI industry

What you will need:

• 2+ years of channel experience - professionally managing and growing Instagram, social channels or creator-led accounts, with demonstrable organic reach
• Deep Instagram and Reels knowledge - a strong understanding of how content gets…