Brand Manager; Hospitality Job Singapore,Marketing / Advertising / PR

Position: Brand Manager (Hospitality)

Introduction

We are a dynamic and rapidly growing F&B hospitality group in Singapore, known for creating innovative concepts and memorable dining experiences. From award-winning restaurants like one Michelin-starred Willow to exciting concepts such as Casa Vostra, Carlitos, and temper. Wine Room & Lounge, we continue to push boundaries and grow our portfolio. We are looking for a passionate and strategic Brand Manager to take our brands to the next level.

Key Responsibilities

Lead the strategy and end-to-end execution of consumer-first, integrated marketing campaigns, balancing brand and commercial objectives.
Act as a brand guardian, ensuring consistency across digital, social, PR, and retail touchpoints for assigned brands.
Work closely with in-house creative teams, external agencies, and partners to deliver best-in-class marketing assets and content.
Manage budgets, timelines, and stakeholders across multiple projects.
Own the social media presence of assigned brands, including strategy, content calendars, and day-to-day execution.
Capture engaging, on-brand iPhone content, including Reels, Stories, and behind-the-scenes moments. Where required, brief and provide art direction to videographers and external video partners.
Oversee community management and platform growth across Instagram, Tik Tok, and other relevant platforms.
Track and report on social media performance, engagement, and conversion metrics to optimise campaigns and content.
Stay up to date with industry, media, social, and consumer trends, identifying opportunities to strengthen brand relevance and engagement.
Manage CRM initiatives, including customer segmentation, retention, and loyalty strategies.
Develop and execute earned media and PR strategies, including press outreach and events.
Identify and manage KOL relationships and media opportunities, working with external agencies where relevant.
Build strong relationships with media, industry partners, and collaborators to amplify brand awareness and reach.

Requirements

Minimum 5-8 years of marketing experience, preferably within the F&B, retail, or lifestyle industry
.
Bachelor's degree in Marketing, Communications, or a related field.
Strong experience in developing and executing 360° marketing campaigns.
Strategic and creative thinker who can balance big-picture vision with attention to detail and a high degree of ownership.
Strong project management skills, with the ability to multitask and manage multiple projects in a fast-paced environment.
Comfortable working with data and digital platforms such as Instagram, Tik Tok, Meta Business Suite, and Google Analytics, with the ability to translate insights into actionable strategies.
Experience with video and photo editing tools such as Cap Cut, Adobe Photoshop, Illustrator, or Premiere Pro.
Strong written and verbal communication skills in English.
Curious and highly plugged into the latest market, consumer, social, and digital trends, including the use of AI tools and platforms.
Proactive, resourceful, and comfortable working independently in situations involving ambiguity and change.
Agency experience is preferred.
Experience in performance marketing or a basic understanding of performance marketing is a plus.

What We Offer

Work from home Mondays!.
Medical & Dental Coverage
Birthday leave & Competitive Annual leave package
Opportunities to work across a diverse portfolio of innovative dining concepts.
Career development opportunities within a fast-growing hospitality group in Singapore.

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