Senior Marketing Executive

Job description

Role:
Senior Marketing Executive

Reports to:

Marketing and Communications Manager Shift pattern: 37.5 hours per week between 09:00 – 17:30, Monday to Friday. Option to work staggered shifts on a rota basis with 08:00, 08:30 or 09:00 starts. Hybrid 3 office days (including a Friday) and 2 days working from home

Contract:

Permanent. Salary: £28,000 - £32,000 per annum (dependent on experience)

Experience:

3+ years of professional experience in marketing

As renowned travel industry heavyweights (if we do say so ourselves), the Travel Innovation Group offer a wealth of unique services via our three companies;
Lime, Aviate and Calrom.

We’re passionate about delivering brilliant marketing and communications for our own in-house brands and our partners too (we’re lucky enough to work with some pretty epic brands!). We are customer obsessed, and our goal is to really add value to all our customers with each communication or campaign.

Our teams are made up of a diverse mix of talented marketers and designers whose own experience and ideas make our department what it is.

We are looking for a Senior Marketing Executive to support the delivery of creative marketing campaigns across our Travel Innovation Group brands, with a particular focus on our technology products, SaaS company Calrom and employer brand.

Working closely with the Marketing and Communications Manager and teams across the business, you’ll take responsibility for the day-to-day delivery of marketing campaigns and communications, helping to bring ideas to life and support key business objectives.

You’ll create engaging content, coordinate campaigns across multiple channels and help make complex technology and services easy for our customers and colleagues to understand. You’ll also have the opportunity to lead on smaller projects and continue developing your marketing skills across a varied and fast-moving role.

If you have a passion for marketing, a creative flair, excellent organisational skills and the ability to manage multiple projects at once, this role could be a great fit for you.

• Supporting the tactical implementation of marketing campaigns across our Travel Innovation Group brands, technology products and SaaS company, Calrom.
• Executing the day-to-day delivery of marketing campaigns and communications across multiple channels.
• Creating engaging content including blogs, email campaigns and social media, taking complex products and messages and making them simple, clear and customer-focused.
• Supporting the development and delivery of our Travel Innovation Group employer brand across internal and external channels.
• Leading on smaller marketing projects as directed by the Marketing and Communications Manager, managing activity from brief through to delivery.
• Creating clear creative briefs and working closely with the design team to bring campaigns and content to life.
• Supporting customer marketing campaigns and communications for Lime and Aviate, helping to strengthen customer engagement and brand awareness.
• Supporting lead generation and demand generation campaigns using Hub Spot.
• Creating and managing email campaigns, workflows, landing pages and nurture activity within Hub Spot.
• Keeping website content up to date and supporting general website maintenance through our content management system.
• Producing marketing reports and reviewing campaign performance, documenting successes and learnings to help improve future activity.
• Communicating effectively with stakeholders across all projects, keeping them updated on progress, deadlines and deliverables.
• Providing concise, timely and constructive feedback to colleagues and supporting…