Social Media Manager

We are a rapidly growing family business on a mission to revolutionise toddler hood and empower parents worldwide with innovative, practical solutions. Founded by ITV's parenting expert Amanda Jenner, My Carry Potty has grown from a single product idea into an award-winning 8-figure business, transforming the lives of families across the UK, US and beyond.

We are a rapidly growing family business on a mission to revolutionise toddler hood and empower parents worldwide with innovative, practical solutions. Founded by ITV's parenting expert Amanda Jenner, My Carry Potty has grown from a single product idea into an award-winning 8-figure business, transforming the lives of families across the UK, US and beyond.

Are you a creative powerhouse who lives and breathes social media? Can you craft trend-aware content that drives engagement, builds community, and converts?

We're looking for an experienced Social Media & Content Manager who is a strategic thinker, video editing wizard, graphic design guru, AI workflow optimiser, and trend-spotter all rolled into one. You'll take full ownership of our social media and brand presence across multiple channels.

Ownership is the key word. We're a small team and there's no content calendar waiting for you. You'll agree the strategy and the targets with our Marketing Director, and from there you decide what gets made, when it goes out, and what we try next. Your work is visible to the Marketing Director and the founders the day it goes live, which is both the best part of this job and the hardest part of it.

Location:We are based in Bournemouth but are open to remote work for exceptional candidates located outside of Dorset.

• Take full ownership of our organic social presence - you set the plan, we agree the targets
• Build and run your own content calendar and testing roadmap
• Create, edit, and publish 2–3 pieces of polished content daily across Instagram, Tik Tok, Facebook, and You Tube
• Shoot and edit short-form video using Cap Cut, Premiere Pro, or Final Cut Pro
• Design graphics using Adobe Illustrator, Photoshop, and Canva
• Develop content pillars that drive engagement and meet KPIs
• Grow organic reach so paid amplifies what's already working rather than carrying sales alone

• Leverage AI tools (Claude, Gemini, ChatGPT, Midjourney, Runway, etc.) to enhance speed and quality
• Test latest AI developments weekly and integrate into workflows
• Use AI for ideation, copywriting, image generation, and video enhancement

• Create content that resonates across UK and USA
• Craft attention-grabbing hooks that stop the scroll in the first two seconds
• Design strategic CTAs that drive conversions
• Monitor trends daily and adapt to My Carry Potty's brand voice

• Work with Marketing Director to plan and execute multi-platform campaigns
• Coordinate launches across social, email, and paid ads
• Deliver campaign assets on brief and on deadline, first time
• Complete tasks independently and troubleshoot issues proactively

A simple scorecard, reviewed monthly. Baselines set in week one, targets agreed by day 30:

• Output
  - consistent daily volume across platforms
• Organic reach
  - monthly views and videos breaking out past target
• Engagement quality
  - engagement rate, saves and shares
• Conversion contribution
  - content that measurably drives traffic and sales
• Initiative
  - what you launched that nobody asked you to launch

• 3+ years running social for a consumer brand, where you personally produced the content
• Experience inside a scaling brand - somewhere growing fast, with a small…