Junior Copywriter & Direct Response Marketing Assistant | Remote

The Kindness Company Publishing is seeking a Junior Copywriter & Direct Response Marketing Assistant to join its growing team. This remote role offers £30,000–£45,000/year and provides a clear growth path into a full-time Sales & Marketing Lead position.

The successful candidate will write persuasive direct response copy for ads, emails, and video scripts, while learning and applying proven marketing strategies. This is a long-term opportunity with mentorship, career development, and direct involvement in scaling a publishing company.

• Job Title: Junior Copywriter & Direct Response Marketing Assistant
• Employer: The Kindness Company Publishing
• Location: Remote (UK-based, overlap required with 9am–12pm EST)
• Pay: £30,000–£45,000 per year
• Job Type: Full-Time (Part-Time to Full-Time transition possible)
• Reports To: Editor-in-Chief

The Kindness Company publishes monthly print newspapers for readers aged 55–75 who prefer curated, screen-free content. Titles include Knit Nation, Crochet Nation, Baking Nation, History Nation, and Gardening Nation
, with new publications launching this year.

The company is mission-driven, focused on delivering meaningful content while scaling from 5 to 10+ titles.

• Write direct response copy for Meta ads targeting 55–75+ audiences
• Write UGC-style video scripts to drive subscriptions
• Test headlines, hooks, and offers; analyze results and iterate
• Collaborate with the Editor-in-Chief on messaging strategy

• Own social media strategy and content across publications
• Manage affiliate marketing partnerships and campaigns
• Lead A/B testing and conversion optimization
• Build and manage marketing calendars aligned with editorial launches
• Contribute to marketing strategy for new publication launches

• Studied direct response copywriting (knowledge of Dan Kennedy, Gary Halbert, Eugene Schwartz, David Ogilvy)
• Understanding of direct response vs. brand copywriting
• Writing portfolio or samples showing persuasive copy (spec work acceptable)
• Comfortable using AI tools (e.g., Claude, ChatGPT) as accelerators, not replacements
• Coachable, detail-oriented, and able to manage deadlines independently

• Experience in email marketing, affiliate campaigns, or conversion optimization
• Remote work flexibility
• Direct mentorship from the founder in copywriting and marketing strategy
• Opportunity to contribute to a fast-scaling publishing company
• You prefer writing copy that sells over “awareness” campaigns
• You see AI as a tool to enhance your work
• You want long-term career growth in a mission-driven company

• You think copywriting is just writing captions
• You don’t understand lead magnets or persuasive structures
• You want a template-driven role with minimal creativity
• You rely on AI to do your thinking