Senior Advisor, Social Media

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About the role

Senior Advisor, Social Media, External Communications

Hybrid/ Full-time/Mid-Senior level

Location: Montreal or Toronto

Our employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you’re bringing this purpose to life alongside a passionate community of experts.

Feel empowered to learn and grow while being valued for who you are – here, diversity is a strength. You have our commitment to support you in reaching your goals with tools, opportunities, and flexibility. It’s our employee promise.

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Read on to see how you can shape the future, win as a team, and grow with us.
About the team

The Corporate Communications team leads Intact Financial Corporation’s internal and external communications in support of IFC’s business objectives and strategic roadmap. This includes:

• Supporting and amplifying the common elements that bring us together, define our unique culture and drive out performance.
• Enhancing employee engagement across IFC – emphasizing what makes us a winning team.
• Protecting and promoting the IFC brand and reputation globally.
• Elevating IFC’s role in helping to build resilient communities where we do business.
• Amplifying IFC’s knowledge, expertise and thought leadership in our key markets.

The successful candidate will report to the Director, External Communications.

Job Summary: Intact is seeking a dynamic, creative and experienced Senior Advisor, Social Media, to join our team. The ideal candidate will have a strong background in social media strategy, content creation, and community management. This role involves leading our social media initiatives, optimizing our online presence, and driving engagement across all platforms.

The Senior advisor, Social Media, is responsible for:

Social media strategy, Content development & management

• Developing and implementing comprehensive social media strategies to enhance Intact Financial Corporation’s (IFC) brand awareness, engagement, and growth.
• Collaborate with content owners to develop tailored social media content that aligns with their campaigns, communications, and business objectives.
• Create, curate, and oversee engaging, high-quality multimedia content (images, video, written, and audio) across various social media platforms.
• Collaborate with the marketing, communications, diversity, equity and inclusion (DEI) teams and social media content creators from other teams to ensure cohesive messaging and branding across all channels.
• Maintain a cross-functional social media editorial calendar to align content and campaigns with other teams, ensuring timely execution.
• Provide guidance on and maintain social media governance across the organization.
• Cultivate relationships across the organization to identify potential content to share externally.
• Work with external agency on integrated social media campaigns.

Community management & Engagement

• Engage with our online community, responding to comments, messages, and mentions promptly and professionally.
• Engage with brand advocates and partners to foster brand loyalty.
• Follow, and enhance as needed, crisis management protocols for social media and manage any issues that arise in a timely and effective manner.
• Partner with the customer service and experience teams across the business to address specific customer issues, ensuring we continuously monitor situations, adapt our responses appropriately, and react promptly in alignment with our core values.

Monitoring, Reporting and Trends

• Monitor social media…