Media Buyer

We're looking for a rockstar Media Buyer with demonstrable experience across Paid Social (Instagram & Tik Tok) and PPC (Google Ads, Shopping, and ideally Apple Search Ads). You've run advertising campaigns for conversions, lead generation, and mobile app installs - and you know what it takes to drive real results around purchases, ROI, CPA, ROAS, and CPI.

• You've worked across a range of businesses and have demonstrable experience taking accounts from £100/day to £1,000/day while driving strong performance.
• You test creative, copy, objectives, and audiences constantly, and you understand the framework needed to take accounts from testing through to scaling.
• You have the confidence and project management skills to handle multiple projects at once, adapting your approach to make a variety of account types perform.
• You have the technical skillset to implement pixels and pixel events, set up audiences, and leverage tools to manage ad workflows effectively.
• You love digital marketing and are familiar with multiple channels - paid social, PPC, CRO, website audits, and growth strategy.
• You understand the importance of everything that happens after the click, you're well-versed in conversion rate optimisation, email marketing strategies, and growth hacks, and you'll work closely with the wider Favoured team to ensure your campaigns perform at their best.

• You've developed strategy, set up, optimised, and scaled campaigns on Instagram and Tik Tok - driving purchases, leads, and app installs.
• You know how to write copy that stops the scroll and generates high CTRs.
• You've tested interests, behaviours, and lookalike audiences, and you've tried every tactic going - layering, stacking, manual bidding, objective testing, horizontal and vertical scaling.
• You can research top-performing competitor creatives and brief creative teams for quick turnaround, keeping testing efficient and effective.

• You know how to implement multiple tactics to improve conversions, ROI, and ROAS in Google Ads and Google Shopping (Apple Search Ads experience is a bonus).
• You're not just someone who can set up PPC ads, you understand the intrinsic complexities of running campaigns that drive results. And if something isn't working, you're quick to test, learn, fix, or rip it up and start again.

We are Favoured, a data-driven full-funnel marketing agency that combines cutting-edge performance techniques with best-in-class creative production to achieve real results for our clients. We work across eCommerce, technology, and B2B businesses, and we're proud to be an Employee Ownership Trust (EOT), meaning our team has a real stake in what we build together.

We believe in creating a culture of performance and trust. We do the work to get the job done - no politics, no corporate bullshittery, just great people, great work, and a great work/life balance.

We work alongside a team of marketing and creative professionals with over 50 years of combined experience, coming from the likes of Apple, Universal Music, MTV, BBC, Live Nation, and Ticketmaster - a collective disrupting the way marketing and creative is serviced.

• Work from home
• Company pension
• Employee Ownership Trust - a genuine stake in the business
• 32 days holiday

• Paid Social (Meta/Tik Tok): 1+ year preferred