Social Media and Content Specialist

100 Ways began in the corner of a desk at our sister company, Canada Gold, rescuing beautiful gold jewellery pieces from the melting pile. What started as a project rooted in curiosity quickly became a way to preserve craftsmanship, history, and meaning through fine jewellery.

Today, 100 Ways curates vintage, antique, and contemporary jewellery, working with pieces that already carry a story and preparing them for their next chapter. Sustainability, expertise, and thoughtful storytelling are at the heart of everything we do.

Every piece we share has a past. How we choose to tell those stories is central to our brand.

We’re looking for a Social Media & Content Specialist to help shape how 100 Ways shows up across social media and our broader marketing channels.

This role sits at the intersection of content strategy, creation, publishing, community engagement, and performance. Working from established brand strategy and campaign direction, you’ll take ownership of translating ideas into engaging, consistent content that builds brand awareness, strengthens our community, and supports business growth.

You’ll own social content from planning through execution , developing content calendars, capturing and editing photo and video, publishing across platforms, monitoring performance, and continually refining what we create based on what resonates with our audience.

You’ll work closely with the Marketing team and collaborate with Client Care, product teams, paid media partners, creators, and other internal and external partners to ensure our content is aligned with the 100 Ways brand and designed to work across multiple channels.

This is a full-time hybrid position based in Downtown Vancouver, with four days per week in office and one day working from home.

• Develop and execute monthly social media content plans aligned with marketing campaigns and business priorities.
• Translate campaign direction into a consistent and engaging content narrative across social platforms.
• Plan, schedule, and publish content across Instagram, Tik Tok, Facebook, Pinterest, and emerging platforms.
• Maintain a consistent posting cadence, brand voice, and visual standard across social channels.
• Provide clear briefs and creative direction to support content execution across the team.
• Stay current on social trends, platform developments, cultural moments, and opportunities relevant to the 100 Ways brand.

• Lead the development of social content, including determining shot lists, formats, concepts, and visual approaches.
• Capture and create high-quality photo and short-form video content aligned with 100 Ways brand guidelines.
• Edit and adapt content for use across multiple marketing channels, including:
• Social media
• Website product and collection pages
• Paid advertising
• Edit and adapt user-generated content, creator and ambassador content, and event content for brand use.
• Organize and maintain content libraries and digital assets to support efficient reuse and brand consistency.
• Participate in brand content when required, including appearing on camera, recording voice-overs, and modelling jewellery.

• Review social media and content performance metrics to identify trends and insights.
• Support the optimization of content formats, posting cadence, and storytelling based on performance insights.
• Collaborate with the Marketing Department Manager to identify high-performing organic content that may be adapted for paid advertising.
• Contribute to the development and iteration of paid social creative formats

• Incorporate externally sourced ambassador and creator content (UGC) into the social…