PR Manager

At Momentum Financial Services Group, we help people move forward by reimagining how money works for those who need it most. With more than 40 years of experience, we’re the team behind Money Mart—Canada’s largest non-bank branch network—and a leader in financial solutions for underserved communities.

From short-term loans to money transfers and prepaid cards, we power the products, technology, and operations that connect over a million customers a year to the money they need, when they need it.

At MFSG, we come together across teams and departments to create something bigger than ourselves: solutions that remove barriers and give people access to money they might not get anywhere else. Whether you're solving problems, building systems, or shaping strategy, your work fuels real support for real people.

Compensation Philosophy:Our strategy is simple—we aim to match the market. We regularly review industry standards to ensure our total rewards package is competitive and fair. This commitment helps us attract and retain talented individuals who share our purpose.

Discretionary Annual Bonus:Enjoy the opportunity for a discretionary bonus based on individual performance and company success.

Comprehensive Benefits:Our benefits include health and dental plans with 100% of the premiums covered. We also offer an Employee Assistance Program to support your mental well-being and provide resources for personal challenges.

Retirement Plans:Plan for your future with our robust retirement savings options, ensuring you’re set for the long haul.

Hybrid Work Environment:Experience the best of both worlds with our hybrid work model, allowing you to balance remote work with in-office. When you're at our corporate head office, enjoy a relaxed and collaborative environment featuring breakout rooms for brainstorming and unwinding, plus a variety of snacks to keep you energized throughout the day.

Perks and Rewards: Enjoy reimbursement for tuition assistance and professional development, discounts through Perkopolis and participate in our rewards and recognition programs to celebrate your contributions.

The Job: Lead Money Mart's public relations and external communications strategy to strengthen brand reputation, increase share of voice, and position Money Mart and its leaders as trusted voices in financial services. This role is responsible for developing compelling brand narratives, managing media and agency relationships, leading executive thought leadership, and driving earned media opportunities that support business growth and reputation.

• Own Money Mart's national public relations strategy and annual communications calendar in partnership with the external PR agency.
• Lead the day-to-day management of the PR agency, providing strategic direction, creative feedback, approvals, and project management to ensure successful campaign execution.
• Develop integrated communications plans and a proactive press calendar aligned with business milestones, product launches, seasonal campaigns, research initiatives, and industry trends.
• Identify opportunities to increase Money Mart's share of voice through timely, relevant, and newsworthy storytelling.
• Coordinate cross-functional stakeholders and approvals to support media opportunities, communications initiatives, conferences, and speaking engagements.
• Support issues management and reputation communications in partnership with internal stakeholders, Legal, Compliance, and the external PR agency.

Press Releases, Content & Thought Leadership

• Collaborate with the PR agency to develop press releases, media materials, executive messaging, communication plans, and other external communications.
• Partner with executive leadership to build their external profiles through…