Digital & Social Media Specialist

Salary Range: $60,431.00 To $71,097.00 Annually

Are you a creative, curious digital storyteller who knows what makes content connect, and can turn ideas into engaging social content? Do you have hands-on experience with social media, website analytics, SEO, paid digital campaigns, and content creation—and love using data to make your next move even better? Are you a self-starter who’s excited to own a digital portfolio, experiment with new ideas, and use your skills to help tell stories that genuinely make a difference?

If so, we invite you to apply and help The Alex become better known across Calgary - one story, scroll, and click at a time.

Since 1973, The Alex has been one of Calgary’s most trusted community organizations, providing integrated, wrap-around health, housing, and social services to the people who need them most. With over 500 staff and volunteers, we do something few organizations attempt: we bring every kind of help together under one roof, meeting people where they are and walking with them toward stability and wellness.

We are proud of the difference we make. Now we want more Calgarians to know we exist. This role is central to that mission.

We are launching an ambitious brand awareness strategy to change how Calgary sees us, and we are looking for a talented Digital & Social Media Specialist to bring it to life. This is a rare chance to own the digital heartbeat of a beloved organization at a pivotal moment, turning a well-kept secret into a household name.

You will be the person who makes our brand-new website work harder, builds a social media presence people actually want to follow, and translates real stories of impact into content that moves people to give, volunteer, partner, and advocate. If you live and breathe digital, obsess over engagement, and want your work to genuinely matter, this is your role.

This is not a chained-to-a-desk job. Roughly half your time will be heads-down work you can do from your desk (or from home on your work-from-home day) - building the website, running digital ads, and digging into analytics. The other half, we want you out in the world: in our clinics and satellite locations, digging up stories, capturing real moments, and shooting short reels of our staff and projects.

The role has real vitality - you will bring our work to life because you have been there to see it firsthand.

You will report to the Manager, Communications & Marketing and join a small but robust team of passionate storytellers, working alongside our donor communications and internal communications & events colleagues. We are a close-knit group that punches well above our weight, and we are looking for someone ready to bring fresh energy to it.

This is a permanent, full-time position
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• You own the digital end-to-end website, social, paid, and analytics - with real impact.
• You arrive right as we launch a bold, well-resourced awareness plan, so your work has visible impact fast.
• Your storytelling will help fund programs, recruit talent, and change lives across Calgary.

• Take our newly launched website from live to high-performing - driving traffic to it and converting that traffic into page views, donations, volunteer sign-ups, and newsletter subscribers.
• Use analytics to find where visitors drop off, run A/B tests, and continuously improve conversion paths and page-view depth.
• Manage on-page SEO so the right people find us when they search.
• Keep the site current, accurate, and compelling using its content management system.

• Own organic social strategy and execution across Facebook, Instagram, Linked In, Tik Tok, and emerging platforms - not just posting, but growing reach, engagement, and community.
• Stay ahead of platform trends, formats, and algorithm shifts, and move fast to capitalize on cultural moments while they matter.
• Identify and build relationships with local influencers and creators to extend our reach through trusted, authentic voices.
• Build and manage a content calendar that keeps a steady, high-quality drumbeat across every…