Director, Audience Strategy

Company Description

About Us:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified three years in a row

• Only communications company to be ranked in Linked In’s Top 25 Great Places to Work

• 2022 Media Agency of the Year

• 2023 Media Agency of the Year finalist

What we Offer:

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year

• Extended long weekends throughout the year with an additional day off each long weekend

• Wellness & Tech benefits to support what’s most important to you

• Birthday leave

• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance

• Local and Global Mobility within the Publicis Groupe network

The Audience & Measurement Director will lead the development, measurement, and adoption of audience and data solutions across Starcom Canada. Sitting at the intersection of strategy, planning, activation, data, and technology, this role will help translate client business objectives into addressable audience strategies powered by third-party digital signals, first-party data, proprietary data solutions, and emerging AI-enabled planning tools.

The Director will partner closely with planning teams, activation specialists, platform leads, and client teams to shape audience recommendations, identify growth opportunities and ensure audience strategies are clearly connected to campaign performance, reporting, and commercial outcomes.

This role requires a high performing self motivated senior leader who can move fluidly between operational execution, product enablement, measurement/ optimization, and internal education. The ideal candidate brings strong knowledge of programmatic, social, data-driven media planning, audience segmentation, measurement, and identity-based marketing, combined with the ability to influence stakeholders and drive adoption across a matrixed organization.

The Audience & Measurement Director will lead the development, measurement, and adoption of audience and data solutions across Publicis Media Canada. Sitting at the intersection of strategy, planning, activation, data, and technology, this role will help translate client business objectives into addressable audience strategies powered by third-party digital signals, first-party data, proprietary data solutions, and emerging AI-enabled planning tools.

The Director will partner closely with planning teams, activation specialists, platform leads, and client teams to shape audience recommendations, identify growth opportunities and ensure audience strategies are clearly connected to campaign performance, reporting, and commercial outcomes.

This role requires a high performing self motivated senior leader who can move fluidly between operational execution, product enablement, measurement/ optimization, and internal education. The ideal candidate brings strong knowledge of programmatic, social, data-driven media planning, audience segmentation, measurement, and identity-based marketing, combined with the ability to influence stakeholders and drive adoption across a matrixed organization.

Audience Strategy & Client Leadership

• Lead audience strategy development across…