Digital Marketing Manager

About the Role

Our client is seeking a dynamic and results-driven Digital Marketing Manager to spearhead their online presence initiatives in Midrand . This pivotal role involves developing and executing comprehensive digital marketing strategies that enhance brand visibility, drive customer acquisition, and foster engagement across various online channels. You will lead a small, agile team, collaborating closely with sales and product development to ensure marketing efforts are aligned with business objectives.

This is an exceptional opportunity for a seasoned marketing professional to make a significant impact within a growing organization that values innovation and data-driven decision-making, contributing directly to the company's market penetration and revenue growth in a key economic hub.

• Develop and implement integrated digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
• Manage and optimize the company's website content and user experience to improve conversion rates.
• Analyze campaign performance using tools like Google Analytics, generating regular reports and actionable insights for stakeholders.
• Oversee social media strategy, community management, and paid social advertising campaigns to build brand awareness and customer loyalty.
• Collaborate with the creative team to develop compelling marketing collateral and digital assets.
• Stay abreast of the latest digital marketing trends, tools, and best practices, recommending new approaches where applicable.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management.
• In-depth knowledge of SEO/SEM principles , Google Ads, social media platforms, and email marketing automation tools.
• Proficiency in web analytics tools such as Google Analytics and data visualization tools.
• Strong analytical and problem-solving skills, with the ability to translate data into strategic marketing actions.
• Excellent written and verbal communication skills, with experience in content creation and management.

• Competitive annual salary with performance-based incentives.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for professional development and attending industry conferences.
• Hybrid work model offering flexibility between office and remote work.
• Collaborative team environment with a focus on innovation and professional growth.