Brand Manager - FMCG; Remote

About the Role

Our client is seeking an innovative and strategic Brand Manager to drive brand growth and market presence for their exciting portfolio of FMCG products. This is a fully remote position, offering flexibility and the opportunity to work from anywhere. You will be responsible for developing and executing comprehensive brand strategies, from market research and positioning to marketing campaigns and product lifecycle management.

This role is crucial for building brand equity, increasing consumer engagement, and ensuring long-term brand success in a competitive landscape. You will collaborate with cross-functional teams, agencies, and external partners to bring brand visions to life.

• Develop and implement integrated brand strategies and marketing plans aligned with company objectives.
• Conduct market research, consumer insights analysis, and competitive landscape assessments to identify growth opportunities.
• Manage the brand's P&L , ensuring profitable growth and effective budget allocation for marketing initiatives.
• Oversee the creative development and execution of advertising, digital marketing, social media, and PR campaigns.
• Collaborate closely with product development, sales, and supply chain teams to ensure successful product launches and lifecycle management.
• Monitor brand performance metrics, analyze results, and provide actionable recommendations for continuous improvement.

• Bachelor's degree in Marketing, Business Administration, or a related field;
  Master's degree preferred.
• Minimum of 5 years of experience in brand management or marketing within the FMCG sector .
• Proven ability to develop successful brand strategies and execute impactful marketing campaigns.
• Strong understanding of market research, consumer behavior, and digital marketing channels.
• Excellent project management, communication, and analytical skills.
• Experience working effectively in a remote team environment .

• Competitive salary with performance-based incentives.
• Fully remote work arrangement offering excellent work-life balance.
• Comprehensive health, dental, and vision insurance plans.
• Generous allowance for professional development and training.
• Opportunity to shape and grow iconic FMCG brands from a flexible location.