Digital Marketing and PR Manager; Remote

About the Role

Our client is seeking a highly skilled and results-oriented Digital Marketing and PR Manager for a fully remote position, based ideally near Klerksdorp but open to candidates anywhere. This role will lead the development and execution of integrated digital marketing and public relations strategies to enhance brand awareness, drive lead generation, and foster positive online sentiment. You will be responsible for overseeing all digital channels, managing online reputation, and crafting compelling narratives that resonate with our target audience.

This is a pivotal opportunity for a digitally savvy professional to take ownership of our online presence and drive impactful marketing and PR initiatives from a remote setting.

• Develop and implement comprehensive digital marketing strategies encompassing SEO, SEM, social media, content marketing, and email marketing.
• Create and manage engaging content for all digital platforms, including website, blog, social media, and email campaigns.
• Oversee the company's online reputation management, monitoring social media and online reviews, and responding appropriately.
• Develop and execute public relations campaigns targeting online media, influencers, and relevant digital publications.
• Analyze digital marketing performance, track KPIs, and provide regular reports with actionable insights.
• Manage the digital marketing budget, optimizing spend for maximum ROI.
• Collaborate with internal teams to ensure brand consistency across all digital touchpoints.

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of experience in digital marketing and public relations, with a proven track record of success.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email automation platforms.
• Strong understanding of online reputation management and digital PR tactics.
• Excellent content creation, copywriting, and editing skills.
• Experience with analytics tools (e.g., Google Analytics) and ability to translate data into strategy.
• Highly organized, self-motivated, and adept at working autonomously in a remote-first environment.

• Highly competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous allowance for home office setup and ongoing professional development.
• Flexible remote working schedule with no geographical limitations within the country.
• Opportunity to shape the digital strategy of a growing organization.