E-commerce Email Marketing Specialist

About the Role

Our client is seeking a detail-oriented and creative E-commerce Email Marketing Specialist to join their team in Soweto. This role is focused on designing, implementing, and optimizing email marketing campaigns to drive sales, customer retention, and engagement for their online store. You will manage all aspects of email marketing, from list segmentation and campaign execution to performance analysis and A/B testing.

This hybrid position offers the opportunity to collaborate with colleagues in the office while also enjoying the flexibility of remote work. The ideal candidate has a strong understanding of email marketing best practices and a passion for leveraging this powerful channel to achieve e-commerce objectives.

• Develop and execute comprehensive email marketing strategies, including newsletters, promotional campaigns, and automated workflows (e.g., welcome series, abandoned cart emails).
• Segment email lists based on customer behavior, demographics, and purchase history to deliver personalized content.
• Create compelling email copy, design visually appealing templates, and ensure mobile responsiveness.
• Conduct A/B testing on subject lines, content, CTAs, and send times to optimize open rates, click-through rates, and conversions.
• Monitor and analyze email campaign performance metrics, providing insights and recommendations for improvement.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).

• 2+ years of experience in email marketing, with a focus on e-commerce.
• Proven experience with email marketing platforms (e.g., Mailchimp, Klaviyo, Hub Spot).
• Strong understanding of email marketing best practices, deliverability, and analytics.
• Excellent copywriting and basic HTML/CSS skills for email template customization.
• Familiarity with CRM systems and customer segmentation strategies.
• Effective communication and organizational skills, comfortable working in a hybrid environment.

• Competitive salary with potential for performance incentives.
• Comprehensive health and wellness benefits package.
• Paid time off and holidays.
• Opportunities for professional development in digital marketing and email strategy.
• A collaborative team environment focused on achieving shared e-commerce goals.