E-commerce Marketing Manager

About the Role

Our client is seeking a dynamic and results-oriented E-commerce Marketing Manager to lead their online sales and digital presence initiatives in Pietermaritzburg. This pivotal role involves developing and executing comprehensive marketing strategies to drive customer acquisition, engagement, and conversion across all digital channels. You will be responsible for managing the brand's online reputation and optimizing the customer journey from discovery to post-purchase, contributing to significant growth within a competitive market landscape.

This position offers a unique opportunity to shape the future of our client's online business in a collaborative and innovative environment.

• Develop and implement e-commerce marketing strategies to increase online sales and brand visibility.
• Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads.
• Oversee social media content calendars, community management, and engagement strategies to build brand loyalty.
• Analyze website traffic, sales data, and marketing campaign performance to identify trends and areas for improvement.
• Collaborate with the web development team to enhance user experience and conversion rates on the e-commerce platform.
• Manage email marketing campaigns, including segmentation, automation, and performance tracking.

• Proven experience as an E-commerce Marketing Manager or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing best practices.
• Proficiency with e-commerce platforms (e.g., Shopify, Woo Commerce) and analytics tools (e.g., Google Analytics).
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication, leadership, and project management skills.
• A degree in Marketing, Business Administration, or a related field is preferred.

• Competitive annual salary and performance-based bonuses.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health insurance coverage.
• Opportunities for professional development and attending industry conferences.
• A supportive and dynamic work environment with a focus on team collaboration.