Senior Director PR, EMEA
London, Greater London, W1B, England, UK
Listed on 2026-09-06
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Marketing / Advertising / PR
Marketing Communications, Brand Ambassadors & Brand Management, PR / Communications, Digital Marketing
About Us
Shark Ninjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proven track recordof bringing disruptive innovation to market and developing one consumer product after another has allowed
Shark
Ninjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than
4100associates the companys products are sold at key retailers online and offline and through distributors around the world.
AI at Shark Ninja
At Shark Ninja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.
Senior Director Public Relations EMEA
London (Battersea) with 2 days per week home working available
Shark Ninjais the maker of class-leading Sharkhome and beauty products andthe innovative line of Ninja kitchen appliances.
Our mission is to delight our customers with innovative products and to positivelyimpactlives in every home across the globe.
Following a period of significant growth for the Shark and Ninja brands across EMEA and basedfromour exciting new office within Battersea Power Station we are seeking a Senior Director of Public Relations to lead our EMEA media relations programme and to build on this momentum. You will be an inspiring team leaderand a natural creative with a proven track recordfor developing and executing successful campaigns increasing brand awareness and delivering impactful communication across varied customer touch points.
Responsibilities
- Responsible for the strategic directiondevelopmentand execution of earned media across theEMEA region
- Developdriveand coordinate the strategy and execution ofShark
Ninjas corporate brand activity across theEMEA region
- Manage external agency partners across EMEA including overseeing agency resources ensuring they are briefed ina timelymannerand campaigns deliver against business goals
- Manage and oversee the PR budget allocation acrossEMEA ensuring effective use and impactful ROI
- Manage internal stakeholders and co-ordinate the wider teams inShark
Ninjato create impactful 360 campaigns
- Provide strategic PR counsel to the wider
Shark
Ninja business and senior leadership team
- Co-ordinate with our global teams to ensuresynergyin activity
- Leverage existing media relationships and cultivate new contacts
- Manage media inquiries andhigh level interview requests
- Create content for press releases bylinearticlesand keynote presentations
- Manage crisis situations and comms to ensure best practice
- Monitoranalyzeand communicate PR results developing comprehensive reports to communicate results for key PR campaigns and initiatives to executive team and key stakeholders
- Evaluate opportunities for partnershipssponsorshipsand advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends and make appropriate recommendationsregardingcommunication strategy surrounding them
Requirements
- Extensive senior-level public relations experience including team leadership
- Proven track record designing and executing successful public relations campaigns at a localnationaland international level
- Experience working across EMEA markets
- Fluent in German French or Spanish a plus but not essential
- Experience of managing agencies (or coming from agency side at a senior level)
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
- Exceptional writing and editing skills
- Solid experience with social media including blogs Facebook Twitter Instagram Linked In etc.
- Event planning experience
- Creative thinker
- Self-starter who can hit the ground running
- An agile approach to a fast and ever-changing environment
What we are offering
- Open plan office with modern facilities with home working available
- 25 days holiday plus bank holidays
- Benefits package including pensionhealthcareand dental cover
- Staff discount acrossall ofour products
- We strive to get smarter and are dedicated to integrating DEI in our processes practices and policies. Some of our benefits include 4 Global DEI subcommittees 8 Affinity Groups 5 Business Resource Groups Cultural Celebrations Summer Half Day Fridays Volunteer Impact Day/Activities Mentorship & Coaching Programs more.
At Shark Ninja our purpose is to positivelyimpactpeoples lives every day in every home around the world. We workvery hardto provide our consumers with high quality exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people with great ideas who want to create the next big thing.
We take a team approach to…
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