Digital Marketing Specialist - E-commerce

About the Role

Our client is seeking a dynamic and results-oriented Digital Marketing Specialist to join their thriving E-commerce team in Johannesburg . This role is crucial for driving online sales, enhancing brand visibility across digital channels, and fostering customer engagement. You will be at the forefront of our client's digital strategy, developing and executing campaigns that resonate with our target audience and achieve key business objectives.

This hybrid position offers the flexibility to collaborate effectively both in-office and remotely, ensuring a seamless integration into our client's vibrant work culture. You'll be instrumental in shaping the online presence of a rapidly growing e-commerce business.

• Develop and implement comprehensive digital marketing strategies across various platforms, including social media, search engines, and email marketing.
• Manage and optimize paid advertising campaigns (PPC, social ads) to maximize ROI and achieve lead generation targets.
• Create engaging and relevant content for social media channels, driving audience interaction and brand loyalty.
• Analyze website traffic and campaign performance metrics, providing actionable insights and recommendations for improvement.
• Conduct market research to identify new trends, opportunities, and competitive insights within the e-commerce landscape.
• Collaborate with the creative and web development teams to ensure cohesive brand messaging and optimal user experience.

• Proven experience as a Digital Marketing Specialist or similar role, with a strong focus on e-commerce .
• Demonstrable success in managing paid advertising campaigns and social media marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO software.
• Excellent understanding of SEO, SEM, content marketing, and email marketing principles.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

• Competitive annual salary with performance-based bonuses.
• Opportunity for career growth within a leading e-commerce company.
• Hybrid work model offering flexibility between office and remote work.
• Comprehensive health insurance and retirement plan contributions.
• Access to ongoing professional development and training opportunities.