E-commerce Performance Marketing Manager

About the Role

Our client is seeking a data-driven and strategic E-commerce Performance Marketing Manager to lead their online growth initiatives. This is a fully remote position where you will be responsible for developing, executing, and optimizing paid digital marketing campaigns across multiple channels to drive measurable results in terms of traffic, conversions, and customer acquisition cost (CAC). You will leverage deep analytical skills and a comprehensive understanding of the e-commerce landscape to maximize ROI and scale successful campaigns.

This role is ideal for an experienced performance marketer who thrives in a remote environment and is passionate about driving tangible business outcomes.

• Develop and manage high-performance paid advertising campaigns across Google Ads, social media platforms (Facebook, Instagram, etc.), and other relevant channels.
• Conduct in-depth keyword research, audience targeting, and bid management to optimize campaign spend and effectiveness.
• Analyze campaign performance data, identify trends, and generate actionable insights to improve ROI and achieve KPIs.
• Manage and optimize landing pages for conversion rate improvement, conducting A/B tests and user experience analysis.
• Stay current with the latest trends and best practices in performance marketing and e-commerce advertising.
• Collaborate with the content and creative teams to develop compelling ad copy and visuals.

• Proven track record in performance marketing, with a strong focus on e-commerce and direct response.
• Extensive experience managing paid search (PPC) and paid social campaigns with significant budgets.
• Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
• Strong analytical skills and the ability to interpret complex data to drive strategic decisions.
• Experience with conversion rate optimization (CRO) techniques and A/B testing methodologies.
• Excellent communication skills, with the ability to present findings and recommendations clearly in a remote setting.

• Highly competitive annual salary and performance-based bonuses.
• Fully remote work arrangement with maximum flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous budget for professional development and online courses.
• Opportunity to make a significant impact on a growing e-commerce business.