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Digital Marketing Specialist - FMCG E-commerce
Remote / Online - Candidates ideally in
East London, 5201, South Africa
Listed on 2026-09-07
East London, 5201, South Africa
Listing for:
Placements24
Remote/Work from Home
position Listed on 2026-09-07
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Ecommerce, Social Media Marketing, SEO
Job Description & How to Apply Below
About the Role
Our client is seeking a talented and innovative Digital Marketing Specialist to drive their FMCG e-commerce strategy in a fully remote capacity. This role is critical for developing and executing online marketing campaigns that enhance brand visibility, drive traffic to online platforms, and increase conversion rates. You will be instrumental in leveraging digital channels to connect with consumers, optimize online sales funnels, and achieve ambitious growth targets for their diverse range of products.
Key Responsibilities- Develop and execute comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing to drive online sales for FMCG products .
- Manage and optimize e-commerce platforms, ensuring a seamless user experience and driving traffic and conversions through effective digital campaigns.
- Analyze website traffic, campaign performance, and customer behavior data using analytics tools to identify trends and opportunities for improvement.
- Create engaging and compelling digital content, including website copy, social media posts, email newsletters, and ad creatives, aligned with brand messaging.
- Collaborate with internal teams and external agencies to ensure consistent brand voice and effective execution of digital marketing initiatives across all online channels.
- Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
- 3-5 years of experience in digital marketing, with a focus on e-commerce and the FMCG sector .
- Proven expertise in SEO, SEM, social media advertising, email marketing, and content creation.
- Proficiency with web analytics tools (e.g., Google Analytics) and e-commerce platforms.
- Excellent analytical, problem-solving, and communication skills, with a proven ability to manage projects remotely and independently.
- Competitive annual salary and performance-based bonuses.
- Fully remote work environment with flexible working hours.
- Opportunities for continuous learning and professional development in digital marketing.
- Comprehensive health and wellness benefits package.
- Chance to shape the digital presence of leading FMCG brands.
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