Web Content Strategist

About the Role

Our client is seeking an experienced Web Content Strategist to lead the development and execution of their digital content initiatives, operating in a fully remote capacity. You will be responsible for defining the overall content strategy for their website, ensuring it meets user needs, supports business goals, and enhances brand authority. This role requires a deep understanding of content marketing, SEO, user experience, and content management systems.

You will collaborate closely with design, development, and marketing teams to plan, create, and optimize content that engages audiences and drives conversions, fostering a culture of high-quality, user-centric digital storytelling from anywhere.

• Develop and manage a comprehensive web content strategy, including content audits, gap analysis, and user journey mapping.
• Define content goals, target audiences, and key performance indicators (KPIs).
• Oversee the creation, editing, and optimization of website content to ensure clarity, accuracy, and SEO effectiveness.
• Collaborate with UX/UI designers and developers to ensure content is integrated seamlessly into the website structure and user experience.
• Analyze content performance data and use insights to refine and improve the content strategy.
• Stay abreast of industry trends, competitor strategies, and emerging content platforms.

• 5+ years of experience in content strategy, content marketing, or digital marketing with a focus on web content.
• Proven track record of developing and implementing successful web content strategies.
• Strong understanding of SEO principles, content management systems (CMS), and web analytics tools.
• Excellent writing, editing, and communication skills, with the ability to articulate complex ideas clearly.
• Experience with user research and the ability to translate user needs into content requirements.
• Demonstrated ability to work independently and collaboratively in a remote team environment.

• Competitive salary and opportunities for bonuses based on strategic impact.
• Fully remote position offering unparalleled flexibility and autonomy.
• Comprehensive health, dental, and vision insurance.
• Allowance for professional development and continuous learning.
• A collaborative and forward-thinking virtual team culture.